if you’re building consumer software, the branding matters just as much as the tech now

Catching up on the Near news and realizing that this industry’s idea of “marketing” is faking hacks now

humans saw this and decided to invent using fake twitter hacks as a marketing tactic

this marketing strat is giving "pick me" energy

Near manufactured main character status these last few days Why wait for a dramatic event to happen to you when you can create one out of thin air

Put 3 value props on your home page and you’re already beating 90% of crypto websites

If you have content planned for Tuesday - Weds this week Move it back a few days It will be drowned out by the presidential debate memes, hot takes, videos, etc

One of the key markers of improving at a skill is that you learn when to sweat the details, and when to not. In other words—knowing where to sink your time and where to save it comes with expertise. But when you're learning, it can be very hard to know when to sweat the

Web3 is full of terrible taglines. But I found a good one! Kraken Exchange's "See what crypto can be" is doing a lot of work at once. Let's dive in: "See what crypto can be" has been around since 2023 but I've noticed it's been used more often in ads and graphics recently. Here's

“I have concepts of a plan…and you’ll be hearing about it in the not-too-distant future.” Me in the OKR setting meeting

This week on Testnet: - Growth at all costs, of course it's NEAR Protocol - Tagline IMMERSION - What makes you smart Read it and tell me what you think! paragraph.xyz/@testnet/near

Why do all crypto brands look kinda the same rn? What is it about circle-ish shapes and blue/purple-ish colors?

marketing groupchat where we just send links of inspo back and forth who's building this

I love this announcement style

Exiting google slides and forgetting what year it is