Sara Mariani (@saramariani) 's Twitter Profile
Sara Mariani

@saramariani

Brand marketer, owner of @clearaim, non-profit director, Mom of 2 | she/her | tweets are mine & sometimes about #branding #marketing #parenting #equality

ID: 22745674

linkhttps://www.linkedin.com/in/saramariani/ calendar_today04-03-2009 07:23:25

3,3K Tweet

1,1K Followers

1,1K Following

Sara Mariani (@saramariani) 's Twitter Profile Photo

Horrifying and heartbreaking. Hateful political speeches & religious sermons matter. Erasing LGBTQIA themes from school libraries matters. Fomenting hate speech on social platforms matters. This terrorist did not act alone. #LGBTQIA #TransDayOfRemembrance #ColoradoSprings

Sara Mariani (@saramariani) 's Twitter Profile Photo

Watching one of my favorites @RobMeyerson present highlights from his book Brand Naming on a call with Sarah Robb of Sarah Robb. Get this if you're starting the naming process for a launch or rebrand. #branding #brandnaming #brandmarketing

Watching one of my favorites @RobMeyerson present highlights from his book Brand Naming on a call with Sarah Robb of <a href="/brandlateral/">Sarah Robb</a>. Get this if you're starting the naming process for a launch or rebrand.  #branding #brandnaming #brandmarketing
Sara Mariani (@saramariani) 's Twitter Profile Photo

Twice this week I encountered religious language in a brand strategist's tools. One mentioned a Brand Bible & another promoted a tool for Brand Commandments. šŸ¤”Those choices may target a specific audience, but it's also worth considering who they exclude: cbsnews.com/amp/news/chrisā€¦

Sara Mariani (@saramariani) 's Twitter Profile Photo

Worth a read from Ritson. The Bud Light case study is a good learning opportunity for how not to manage your brand or crisis communications.

Sara Mariani (@saramariani) 's Twitter Profile Photo

Lovely spin on campaign about being # 2 in market. So well done & understands that customers don't need brands, they need jobs to be done. Sometimes the job is close to their heart & the competitor isn't another brand - it's however they're doing it now. #brand #advertising #IKEA