We just relaunched our tool with new data sources — search, clickstream, and social data. What does this mean for your marketing efforts? It's a whole new era of audience research. We'll walk you through all of it in our next Office Hours webinar. sparktoro.registration.goldcast.io/events/6afd814…

Google search is one of the most secretive, closely-guarded black boxes in the world. Well, maybe not anymore. In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in #SEO, you should probably see this.

It's Friday and Rand Fishkin is talking about SEO again. 😎

You ever see these search modifiers whenever you Google something? They're clues to help you do better marketing and create content. And now they're available in SparkToro's Keyword data! Learn more on the blog: sparktoro.com/blog/new-searc…

Ticket for the first in-person SparkTogether conference are now on sale! We have 200 seats to fill… and our awesome SparkToro community already bought 120 of the tickets. Only 80 left. 👀 Join us! Full details on the blog. sparktoro.com/blog/sparktoge…

SEO conferences are not what they used to be for me. I still love them, but not for the talks - I can get that info from social. I go for the people I meet and the real stories I hear during the breaks and after events. #SparkTogether is a whole conference of just that 👇

If there's one piece of advice we can give you for your social media strategy, it's this: Consider user intent. Think of how you can align your value with a user’s intent on that specific social platform. More on the blog. sparktoro.com/blog/a-one-siz…

Matt McGarry I’m stoked for SparkTogether with the SparkToro crew in October!

Almost 30% of all clicks go to platforms Google owns. And two-thirds of clicks from Google Searches in the US make it to a non-Google-owned, non-Google-ad-paying property. Lots more in the study. sparktoro.com/blog/2024-zero…

In 2024, 58.5% of Google searches in the US and 59.7% in EU result in zero clicks; for 1,000 searches, 374 clicks go to the open web in the EU and 360 in the US (Rand Fishkin (follow @randderuiter on Threads) / SparkToro) sparktoro.com/blog/2024-zero… 📫 Subscribe: techmeme.com/newsletter?fro… techmeme.com/240703/p14#a24…

The 2024 Zero-Click Search Study is here. Highlights: • 59% of Google searches end without a click. • Almost 30% of clicks go to a Google-owned property. • Google is sending less traffic to the open web. Read more: sparktoro.com/blog/2024-zero…

Updated our 2024 Zero-Click Search report with more on: - How paid ads can get only 1% of clicks - AI Overviews in the US vs. EU - Google's supposed decline in quality - Detail on some calculations Please read it *before* you critique😉 sparktoro.com/blog/2024-zero…

Let's transform your marketing strategy with the power of storytelling. At our next SparkToro Office Hours, marketer and showrunner Jay Acunzo will share his best storytelling frameworks. A must-join for B2B leaders. sparktoro.registration.goldcast.io/events/522adeb…

NEW in SparkToro V2: - Take all the KWs your audience searches for - Aggregate all the URLs in Google for those queries - Sort by those that rank highest/most - See what your audience is most likely to come across as they search (even if they never reach your site)

Friends, we've got to have a serious talk. The way we’ve done marketing for the last 20 years is ending. Seriously... sparktoro.com/blog/attributi…

It's clear that people need to start thinking about building brand awareness in an environment in which attribution is getting harder. Great article from SparkToro 's Amanda Natividad sparktoro.com/blog/the-smart…

🎶 We are living in a Zero-Click world and... 🎵 sparktoro.com/blog/when-attr…

How has our audience research tool helped you become a better marketer? We want to hear from you! We're giving away 5 tickets to our #SparkTogether conference in Seattle this fall. To enter, tell us your SparkToro story. sparktoro.com/blog/how-audie…

We're giving away 5 free tickets to #SparkTogether. Just send an email with your story 👇👇👇 to marketing at sparktoro dot com.

"Keywords may be an old, blunt lever – but old + blunt still works. At the heart of more than a few failed PPC campaigns is a failure to evolve their keyword list in response to audience behavioral changes." Read this post by Sam Tomlinson: sparktoro.com/blog/how-paid-…