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"We've been focused on increasing our rewards offering, that adds value to customers. For us, it creates more occasions and an overall higher ticket," says $SBUX CFO Rachel Ruggeri. "We have a lot of conviction in our reinvention plan."

This week, Starbucks celebrated the opening of our first store in Laos, located in the capital city of Vientiane. “We’re excited to reach this highly anticipated milestone of opening our first store in Laos,” said Emmy Kan, svp and president, Asia Pacific. stories.starbucks.com/asia/stories/2…

Congratulations to our new LAC Barista Champion, Camila from Argentina, who was crowned last night at Starbucks coffee farm Hacienda Alsacia. 🏆💚🎉historias.starbucks.com/en-es/press/20…

Today, @starbucks unveiled the new Starbucks Reserve Empire State Building store, a stunning 23,000 square foot space celebrating connection over coffee with unique coffee house experience, hands-on workshops, creative cocktails and more. stories.starbucks.com/press/2022/new…

The new Starbucks Reserve Empire State Building store opens tomorrow in New York City at 9am ET. stories.starbucks.com/press/2022/new…

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Tomorrow is the return of a favorite holiday tradition at Starbucks: the reusable red cup giveaway! Here’s how to get yours: stories.starbucks.com/reusableredcup/

The new Starbucks Reserve Empire State Building store, located in New York City at the corner of 34th Street and 5th Avenue, opens today. Learn more about the stunning space and customer experiences here: stories.starbucks.com/press/2022/new…

Happy Red Cup Day! Head to Starbucks today and order a holiday (or fall) beverage to get a free 2022 reusable red cup. Available for a limited time, while supplies last. stories.starbucks.com/reusableredcup/

Starbucks customers in Taiwan can now choose to reuse with new Borrow A Cup options at 60 stores. Learn more here: stories.starbucks.com/asia/stories/2…

Starbucks 17th global Signing Store opens tomorrow in Indonesia, a space for the Deaf and hard of hearing community to connect through sign language. stories.starbucks.com/asia/stories/2…

Starbucks Odyssey Beta launched to a small group of waitlist members; as one of the first companies to integrate Web3 technology & NFTs with a loyalty program we are entering the space differently, learn more here: stories.starbucks.com/stories/2022/t…

Yesterday, @starbucks celebrated 850+ partners graduating through our Starbucks College Achievement Program (SCAP) at Arizona State University! This program, which started in 2014, has impacted the lives of nearly 10K graduates – and counting – since its inception! news.asu.edu/20221212-baris…

Today, the U.S. reached an important milestone when the Respect for Marriage Act was signed into law. As a company, we’ve supported our LGBTQIA2+ partners and communities for more than 30 years, and we’ll continue to do so. stories.starbucks.com/press/2022/mes…

Recharge your EV outside and relax inside with your fave Starbucks beverage. As part of our commitment to a sustainable future, Starbucks and Volvo Cars installed EV chargers at Starbucks Support Center, the start of a 1,350mi route from Denver to Seattle. stories.starbucks.com/press/2022/sta…

Pro tip: Starbucks continues to introduce new drinks and food to menus globally while innovating with plant-based ingredients across espresso, cold brew, refreshment, food and more. stories.starbucks.com/press/2023/sta…

This week, we launched Starbucks Perú Mujeres de Junín, an exquisite single-origin coffee grown by a group of 130+ women coffee farmers in Peru’s Central Highlands. Learn more about these extraordinary women here: historias.starbucks.com/en-es/stories/…

Today, Starbucks is Strengthening its Support for the U.S. Military Community with focus on new centralized relocation services, community building & mental health support. stories.starbucks.com/press/2023/sta…