With Twitter's change in ownership last week, I'm probably in the clear to talk about the most unethical thing I was asked to build while working at Twitter.

🧵

To set the stage, this was the 2015-2016 era. dick costolo was just ousted, though he was wonderful and made us feel like family. jack came in as part-time CEO. Twitter had been near death for a while and was desperately trying to find a buyer. Facebook and Google both refused.

Most people don't really appreciate how close Twitter was to shutting down. The 2016 election was the only thing that saved them and made them relevant again (to the detriment of us all). But I digress...