TERM’s Melina Samar Magsumbol presented our findings on how tobacco marketing has taken on a new disguise online at a recent workshop hosted by The Union in India on strengthening monitoring and enforcement of the National Tobacco Control Programme

NEW! Research from Asociación Española Contra el Cáncer finds "Tobacco companies have co-opted the world of social media & influencers." - 111 accounts promoting the industry's products had 51 mn followers aged 18-24 yrs - 1 in 3 tobacco-related posts promoted specific brands. #ExposeTobacco 1/3

So what did the analysis find in the posts? - 46% were about smoking/ #cigarettes - 46% about #ecigarettes - the remaining 8% included cigars, pipes or hookahs helping the industry promote its range of products. And there are worrying findings on reach & influence: 2/3

EL PAÍS reports 9 out of 10 Spanish young people had at least 1 exposure to tobacco products through social media or platforms in the last 30 days. 57.2% believe vaping "is fashionable" because actors, streamers or influencers do it. Looks like a recipe for #ModernAddiction. 3/3

Price promotions undermine pricing policies and may attract teenagers to try harmful tobacco products. Promotions are common during holiday celebrations, store openings, or product launches. Read how this strategy is used in Indonesia. bit.ly/term8thedition #TERMCommunity

Tobacco doesn't give you #swag. Tobacco companies use #bollywood to market harmful products to impressionable young people. Read our report to understand how social media is providing a platform for pro-tobacco imagery. bit.ly/termindiamar20… #TERMCommunity Vital Strategies

Thanks to GenerationSansTabac for helping get the findings of our report on online marketing related to the 2022 FIFA Men’s World Cup to French-speaking audiences, and for emphasizing the importance of monitoring social media platforms for this marketing: bit.ly/3OcHEtR

Today World Health Organization (WHO) launched their 2023 report on the global tobacco epidemic. The report features TERM as an example of an effective tobacco control measure to address tobacco advertising, promotion and sponsorship on digital media. Flip to page 79 to learn more! who.int/publications/i…

In a new op-ed in Think Global Health our Nandita Murukutla describes how TERM supports tobacco control policies, such as India’s Film Rules that restricts tobacco in movies, broadcast TV and recently, streaming platforms. PMO India Ministry of Health #TERMCommunity thinkglobalhealth.org/article/indias…

In an op-ed in businessline, former Health Secretary Ministry of Health J.V.R Prasada Rao, highlights how India’s restriction of tobacco on streaming platforms will save lives, and uses TERM data to make the case for addressing social media tobacco marketing: thehindubusinessline.com/specials/pulse…

Many people start using bidis before their 10th birthday—making marketing of these deadly products a pressing issue. In a new article, youth reporters Youth Ki Awaaz use TERM data to highlight how Indians are being exposed to bidi marketing on social media. youthkiawaaz.com/2023/09/how-bi…

Our newest TERM report uncovered tactics used to promote tobacco online in India, Indonesia and Mexico, including advergaming, content marketing, online retail, and more. Learn more: bit.ly/specialbriefno… #StopTobaccoTactics #OnlineTobaccoMonitoring #TERMCommunity

Do you know what the metaverse is? Our newest report provides early evidence of how it’s being used to promote tobacco in Indonesia and India, and an idea of what could come if we don’t take action. Learn more: termcommunity.com/issue-brief/10… #StopTobaccoTactics #TERMCommunity

1/ Soon the signatories to FCTCofficial will attend #COP10FCTC to discuss how to strengthen tobacco control measures such as updating bans on TAPs. Here's something they should know. 🧵

3/ Stay tuned for more updates at #COP10. #COP10FCTC #FCTCSavesLives #ExposeTobacco vitalstrategies.org/our-events-at-…

#COP10 is here! STOP is in #Panama to monitor and expose tobacco industry interference at #COP10FCTC. #FCTCSavesLives #ExposeTobacco

See how marketers of unhealthy products like tobacco are increasingly using new digital platforms to reach new audiences. #COP10 World Health Organization (WHO) #TobaccoWatch #TobaccoMonitoring

Join us Tuesday at #COP10 in Panama with exposetobacco and Campaign for Tobacco-Free Kids

Big tobacco is using the metaverse and other online spaces to promote its products to a new generation. A report from TERM (Tobacco Enforcement and Reporting Movement) looks at this new frontier of tobacco marketing and how to get ahead of these promotion tactics. #COP10 vitalstrat.org/3O8u23x