Education is the most powerful weapon you can use to change the world.

Duolingo is now worth $6.5 billion by:

• Recognising trends
• Capturing culture
• Making learning feel like a game

I wrote about it today:
noise.beehiiv.com/p/duolingo

Education is the most powerful weapon you can use to change the world.

Duolingo is now worth $6.5 billion by:

• Recognising trends
• Capturing culture
• Making learning feel like a game

I wrote about it today:
noise.beehiiv.com/p/duolingo

And of course this wouldn't be complete without their tier-1 memes
twitter.com/duolingo/statu…

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Luis' desire to learn not what to think but how to think led to a resounding success.

Duolingo IPOd in July of 2021.

The best part– most of his original team are still on board.

His employee centric approach to running a company puts Duolingo in a category of its own.

Duolingo has over 1 million daily active users who have a streak over 365 days.

That's 1 million people who've been using the app every day for the last year.

The gamification of education makes learning fun.

In 2017 they had 10 million active users.

But needed to build a business model that made money.

A combo of ads + subscription worked like a charm.

The number one factor of Duolingo's success is it feels like playing a game.

In total, Luis raised $183 million from the viral interest and his track record.

For the next three years there was a singular focus on growing out Duolingo's user base.

Luis didn't even think about monetisation.

At the time Duolingo was just a landing page with an email capture.

This transformed to a waiting list with over 300,000 names.

Rosetta Stone was about to be disrupted.