The ultimate competitive advantage is your Personal Brand.

The best time to build your Personal Brand on Social Media was between 2008 and 2013. The second best time is now.

Going from consumer to creator is daunting, but once you do it, you: > Improve your writing. > Expand your visibility. > Build your Personal Brand. > Attract partnerships/opportunities. Get started. There are no drawbacks.

Why it's easier than ever to build your Personal Brand: > It's one click away. > You can reach millions on Social Media. > It's simple to share your expertise online. We're privileged to live in this era.

Want to build a community on Social Media? Shift your focus from 'me' to 'us'.

A friend of mine has 5K Instagram followers and it's the only kind of 'adversiting' she does. She offers coaching services on digital marketing for small business owners. She's fully booked and has a wait-list. It's all about building the right community.

Rewire your mindset: > Social media i̶s̶ f̶r̶e̶e̶ requires a strategy. > Building a community i̶s̶ e̶a̶s̶y̶ takes time. > A brand needs to be e̶v̶e̶r̶y̶w̶h̶e̶r̶e̶ on the right platforms.

Community > vanity metrics.