It always amazes me how many media buyers never dive into Facebook’s documentation but instead rely on Facebook reps. Here's the thing: most Facebook reps aren’t seasoned media buyers. When you dig into the documentation, you uncover the real deal behind many concepts. Take the

I was talking with a brand the other day about a new product launch and whether we should gather sign-ups before the official release. The likely answer is yes, but only if you’re confident in the product’s appeal. Gathering sign-ups beforehand won’t make or break your launch,

You’re getting great results. So you scale up. It works for a while, but then you hit a brick wall. Why does this happen? There are several reasons, but one of the main culprits is often budget-to-audience density. This metric refers to how much you’re spending behind a single

Excited to introduce Icon: we help brands create winning AI ads with real creators. We’re backed by Peter Thiel’s Founders Fund and founders of Ramp, Flexport, Pika, & Cognition (Devin). The future of marketing is in authentic relationships between brands, creators, and their

Ever heard of decoy pricing? It’s a clever strategy that can boost sales by making one option look like the best deal. Take The Economist subscription, for example: Web-only subscription: $59 Print-only subscription: $125 Print and web subscription: $125 Notice how the

How dare Meta tell those bros that they actually have to work? 😂 There are a lot of people I muted a long time ago who will be devastated.

80% of successful marketing copy is rooted in one thing: research. You can’t speak to your customer if you don’t know who they are. Dive into reviews, surveys, and even Reddit threads to understand the language they use and the pain points they feel. It’s not just about

In e-commerce, figuring out where to focus your energy can be overwhelming. That's why I lean on the ICE Framework—a straightforward way to prioritize what will move the needle most. Impact: What will have the biggest effect on our bottom line? Whether it's a new product feature

Still sleeping on TikTok Shop? The fastest growing Ecom channel of all time.

Happiness isn't just a feeling. It's evidence of living a good life. I recently listened to Arthur Brooks, a Harvard professor and happiness researcher, talk about the science of happiness. This guy has spent years studying what makes us truly content. Here's what stuck with me:

Sawyer Merritt SpaceX 2023 FCC: Claims that Starlink is not capable of providing high-speed Internet to thousands of people as the reason for revoking an $885M award to the company. 2024 FCC: Claims that Starlink provides so much high-speed Internet that the word monopoly should be tossed out there.

Ever notice how having too many options can make decision-making harder? It’s a real thing—called the paradox of choice. Let me break it down. In a famous study, shoppers were given two options: a table with 24 different jams and another with just 6 jams. Which one do you

We really need loser pays in the US. There are way too many bloodsucking, value extracting lawyers in this world. They do it with ADA. They do it with the Meta Pixel. And more. Most are just letter shops, hoping their threats will scare you into a high 4 figure to mid 5

When we talk about personalization in marketing, many jump to the basics—using someone’s first name or remembering their birthday. While that can be effective, it is not game changing and sometimes doesn't work. True personalization goes much deeper. Real personalization is

I have a friend trying to get access to the Google Business Listings API. But, he has been having trouble get a hold of someone. Anyone have a contact over there they would be willing to share?

Let’s talk about the bandwagon effect and how it led to a 500% stock increase—without a single change in the product. In 2017, Long Island Iced Tea Corp rebranded as Long Blockchain Corp during the height of the blockchain craze. The result? The stock price exploded by 500% in

We’ve got a whole bunch of announcements at #DMEXCO today. First up, a highly requested PMax feature. . . ✅ A new beta for (self-serve) campaign-level negative keywords will start rolling out by the end of the year. Stay tuned for details. .... 1/5

In the food industry, creative naming does more than just sound good—it drives sales. A study by Cornell University found that giving menu items a creative name boosted sales by up to 27%. Think about it. Would you rather order “Chicken Breast” or “Mouthwatering Lemon-Herb

I’ve never seen a product detail page (PDP) that didn’t benefit from adding reviews. They build trust, create transparency, and drive conversions. No matter the industry or product, the impact is undeniable. But don’t just take my word for it—here’s some data: A study by the

"Just target high-income people." I can’t tell you how many times I’ve heard that as the solution for growing LTV. Here’s the thing: Your highest-value customers aren’t always the highest earners. Often, when we dive into the data, we see a wide range of incomes in the top