If you want to learn business, start a business. If you want to learn bodybuilding, lift weights. If you want to learn email marketing, send emails. Doing teaches you 100x more than studying. Get in the game.

Raising prices doesn't just change your business. It also changes your mindset and life. You start thinking differently when you're paid what you deserve. Charge more and find out for yourself.

What People Say: "Email marketing is dead" What's Actually True: - 3.9 billion people use it - Email CR% is 5x higher than ads - Thousands of brands print cash with it Don't listen to corny marketers making hot takes. Invest in email.

Design doesn't sell. Copywriting and offer making do. If you want to make your emails and website pretty, that's fine. But make sure you make them persuasive too. That's where the money is.

Marketing Mindset 101: Don't try to create desire. Instead, meet existing desire. That's the easiest way to sell.

I was making over $10,000 a month on Twitter before I even had 1,000 followers. Here's how: - I posted great content - It attracted two clients - I charged them about $5k/mo You don't need a ton of followers to earn online. All you need is trust and an irresistible offer.

Level 1 of being a great copywriter is being clear. Level 2 is being persuasive. Level 3 is being unique. Master them one at a time.

You should never try to sell to everyone. Pick a specific customer, and sell to them only. This is the path to happier customers and higher profits.

Ahhh entrepreneurship... where everything is coming together and falling apart at the same damn time

In email marketing, A+ consistency with C quality Will make you more money Than C consistency and A+ quality

Bad copywriters write about themselves. Average copywriters write about their customers. Great copywriters write about who their customers could be.

Quick sales tips: 1. Listen more than you talk 2. Ask a lot of questions 3. Only pitch if you can help 4. Use social proof if you have it 5. If you don't have it, get it ASAP 6. Say your price, then shut up 7. Be abundant 8. Talk like a friend, not a salesperson What else?

Emails to send after someone buys your service: 1. Order confirmation 2. Welcome/Onboarding 3. Case Studies (Reinforce decision) 4. Intro to team 5. AMA That's how you maximize communication and profit.

Struggling with your marketing? Here is the secret. There is no 'perfect'. No perfect audience No perfect email No perfect subject line No perfect ad campaign Marketing success will come from trying, tracking, and improving.