There was a time when an annual event was an isolated peak. Excitement builds two months before the show, then nothing until the following year. Things are different today: - social media - community - content libraries Can actually deliver year-long engagement. What does

Alright, let's talk about what's really shaking up the event industry. I've been in this game for years, and believe me, the landscape is shifting fast. In-person events are back, and they're booming. We saw a 10% growth last year. But don't get comfortable - it's a whole new

Ok Apple. Please make this Apple event live. Promise there will be no recordings.

What a disappointment! Where are the people? Where are the customers? Where are all the influencers you invited? What a missed opportunity. #AppleEvent

Let's get real about event marketing. Most events still rely on speaker-driven content and parties. But audience expectations are shifting rapidly. Innovative event operators are seeing 22% higher registrations and 40% more revenue through unconventional approaches. So here's

What we want from events today is to feel alive. As soon as we go through the same experience we are used to, we are anesthetized. Events that push the boundaries do things outside of the comfort zone. They make counterintuitive decisions to make you feel human. Human

Event sponsorship is ripe for disruption. The old model is broken. $65B spent yearly on event sponsorship, yet ROI remains nebulous. Most sponsors settle for logo placement and vague "awareness". Forward-thinking sponsors are achieving 10x more revenue from attendees vs.

One of the beauties of business events is that you attend them to do business. No high level intent, no awareness. Just closing business. That is why events, especially in B2B marketing, are becoming the top channel.

One small change: 150k more revenue for an event Rethinking the sponsors/exhibitor sales process for your event: the prospectus tells a story - it creates FOMO - it shows how much value the event brings - it is the starting canvas to draw collaborative proposals The change:

This is what a post-conference experience looks like: - access to recordings of all sessions - access to audio files to listen on the go - access to slides and supporting docs - access to AI summaries of the key points - chat with the content and ask questions A 20%-30% ticket

Event ROI remains elusive for many companies. 75% of eventprofs are optimistic but ROI remains the number one problem. Top performers drive numbers like 84% YoY revenue growth through data-driven approaches. Some new details: - Content extends ROI opportunities. Just the

Here is a tip to analyze your speakers’ performance at events: - Take the recordings of their talk (no recording? It’s 2024, reconsider) - Pass them through Claude or platform of choice - ask for unique insights and actionable takeaways. What I found running these for a

Twice in two weeks in Milwaukee I love this city. On my way for Momentus Technologies Illuminate. Let’s rock and roll.

Extroverted attendees are not the objective of your networking planning efforts. That’s easy. If you are able to successfully connect introverted guests you are onto something.

It would be good to see this level of commitment all year long and not just for Dreamforce. It is sad to see many events moving away from San Francisco. Moscone is a great convention center and the city offers some incredible attractions. But attendees want to feel safe and

The value prop of this event is to ban vendors. Things are changing.

The problem with many eventtech company is that they raise $10/15M and instead of spending on the product, they prefer to waste them on clueless sales people who send random messages and leave voicemails to lists acquired on the internet. No marketing, no relationships, no

Alright friends, I have an idea that brought $150K of sponsorship budget to one of my clients. I also have a strategy to sell sponsorship outside your venue and expand revenue. AND the change I am currently working on with one of my clients to bring their total sponsorship