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Learned a thing: Time (the Brand) isn’t Time Inc. Also Time (the brand) is owned by the Benioffs #progio

Back into the sessions for @samsung ads session. Not going to lie, their vertical integration is probably the sleeping giant within ad tech. Devices in hands and homes (and out) and tech to power it all! Yikes!

That moment when you realize that you forgot to take a picture of the receipt. 🤦‍♂️

Education time with Chris Kane at Jounce Media. These are the type of sessions that #progio and AdExchanger does better than anyone.

Facebook is the primary source of traffic for MFA sites according to research from Jounce Media. And they produces a ton of carbon emissions. Not really surprised - but what are buyers, and this is a buyer problem, going to do about it? #progio

Also - I so appreciate that Chris has answered a question I have had - why now? MFA is like 30% of the auction density. #progio

I love all these conversations - but they feel like they lead to the same thing - The big get bigger and small upstarts may never get a look. #progio

Having Two #DOOH sessions at #progio is a big step for the industry. This is the start of a seed adjustment where DOOH is a key component of advertiser’s channel media mix. It is going to change.

Ouch - this DOOH session - it isn’t wrong, but it isn’t nuanced. Lots of general statements that don’t apply across the full industry. This is a challenge and opportunity. DOOH is a non-homogenous channel, different than almost every other. Take advantage of it. #progio

Internal Thought: I am not going to jump on stage and contradict the speaker. I am not going to jump on stage and contradict the speaker. #progio

The amount of bots liking posts from #progio over two weeks ago is astonishing. Or there are many more AdTech thirst traps than I thought.

Who will I see at DPAA #dpaasummit tomorrow? What is the best hashtags to use? Whose booth turns heads? I heard there will be puppies.

I’ll say it. I am proud as hell of this conversation and the person I got to have it with! Thank you JT White for being awesome and giving me the rub. linkedin.com/posts/jtothet_…

At the #USOpen2024 which is pretty cool. Feel a little bougie and a little out of place. I think that means I am doing it right. 😂

Life doesn’t suck. And John McEnroe in the dark. #usopen2024