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Heads-up: one of my eComm clients (not pictured) just brought this to my attention. Google looks to be adding & indexing what looks like auto-tagging parameters from Merchant Center to non-product URLs. I suspect this is a bug as it doesn't make sense – check your rank tracker.

Foot Locker was able to increase their image thumbnails on Google by 343% for category pages with this one simple change. They received a significant uptick in images being indexed, resulting in them surpassing key local competition with their previews. The change involved

An important skill that every eCommerce SEO should be developing in 2024 is merchant listings. There is so much to learn in this area of SEO and so much nuance in how merchant listings work, specifically related to the dataset in GSC. In particular: understanding the difference

This is very important if you work in SEO and have a page with content that appears within an accordion. Just because the content is shown on the page, that doesn't mean it can be indexed. And even if the content appears within GSC using URL Inspection/the Rich Results Test,

SEO Tip: a reminder that Google Search Console now has a robots.txt testing function within the indexing report. If you click on a page that has been flagged in the report, a panel appears that shows you the exact line for why crawling has been prevented. This is a useful

Whoa, this is massive SEO news. Following the announcement from last week, I'm now seeing AI overviews (with the new display) in US search results by default for non-logged in users. This will be a big leap in AIO exposure, as it doesn't just look like a test.

Added a new SEO consulting testimonial based on my work with one of the largest bedding retailers in Australia, Bed Bath N' Table. An awesome client to work with across the many challenges that come with eCommerce SEO. brodieclark.com/#testimonials

I would like to formally announce my blue tick verification services for Google Search... On a serious note, Google is actually testing this feature right now. A notice for the blue tick appears on hover – being based on "Google's signals". More details: brodieclark.com/notes/#aug-2024

Sites impacted by the HCU rn

We finally have concrete answers on how AI Overview tracking works in Google Search Console. A couple of months back, I ran an experiment that involved hundreds of SEOs searching for the same query on Google so we could gain a better understanding of how AIO tracking in GSC

SEO News: Semrush just launched my most requested feature ever - I’m very happy. The ability to track AI Overviews in Organic Research is here (not just in Position Tracking). This is a big deal for the industry, am able to see some killer insights in there already!

There are awesome insights that sites are now able to get with the new AI Overview tracking in Semrush. In my latest post, I explore how tracking works, some key reporting comparisons, caveats & more. -> Analyzing Google AI Overview Rankings at Scale brodieclark.com/google-ai-over…

This is very important if you work in SEO and have a page with content that appears within an accordion. Just because the content is shown on the page, that doesn't mean it can be indexed. And even if the content appears within GSC using URL Inspection/the Rich Results Test,

SEO Tip: if you've noticed organic product grids showing more often for eCommerce queries in your region, you're not alone. I've been noticing a steady change across eCommerce sites that I'm working with that have a strategy in place for product grids that their merchant

SERP Feature Update: Google has rapidly increased the prominence of the 'Explore Brands' feature. Also showing under a 'People also buy from' title, the feature has recently expanded more heavily outside of the US to Canada, Australia, & the UK. Can track this feature in Semrush.

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When working with large-scale sites, a question I'm often asked is: "Does our page indexing report look alright to you?" My response to this is generally that it looks fine on the surface, but only further digging into the reasons for pages being excluded can this be determined.

As an SEO, it is of critical importance that you’re aware of where your data is coming from. One common point of confusion that I come across is when there is a sudden spike in GSC impressions, and clicks don’t follow. While there are various reasons for this, ranging from

The 'Explore Brands' SERP feature on Google is quite different to other features. Sometimes showing with a 'People also buy from' title, placement within the unit is distinguishable from other organic features. The unit specifically appears to feature websites that don't rank