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Doing what you love is the cornerstone of having abundance in your life.

People want to buy from/work with brands that they can relate to — companies that are just like them, only better at their job or service because of experience and expertise.

Startup marketing is difficult because you are often underfunded, have a limited customer base, or are just getting started. That doesn't mean you can't get the company off the ground with organic/inexpensive marketing efforts. Stop making excuses and get to work.

Social media is a two-way street - startups need to be engaging and respond quickly to their audience, especially in the early days.

Don't just sell people your product or service. Give them something to talk about.

You need to put creativity into everything that comes out of your business, from product development to marketing and sales.

If you're looking to create a brand that people will love, your voice must be authentic.

Brands that publish blog posts 11-16x per month earn more traffic and higher rankings than those that publish less frequently.

"There is no sale without the story; no knockout without the setup." – Gary Vaynerchuk

Quality over quantity. That's lead generation.

Search engines are the starting point of almost every online experience. But search engine exposure gives you entry-level leads. What happens after they leave your website? If you're not capturing emails & redirecting viewers to a funnel, you're wasting time.