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What you learn on the job as a marketing analyst at a top 30 CoinMarketCap project in *one year* is probably more important and valuable than what you learn as a CMO of a top 400 CoinMarketCap project in 3 years. Few.

As the ease of launching an L2 increases daily, founder led activities such as "aligning with the right teams," "community building," "having the right investors and advisors" becomes more and more of a relevant factor in who stands out from the competition.

Just listened to a sales podcast about how an enterprise security company recruited SDR's by poaching bartenders working in the Marina district of San Francisco. This is a great strategy for L1's and L2's to recruit Heads of BD and Heads of Ecosystem as well.

Best conversation I've had in PR so far - A story about how a friend will be freezing his body in a liquid nitrogen tank so that he can be revived in the future. The trick is to convince other friends to also freeze their bodies as well so you have friends in the future.

Korean cafe culture is next level. There are more than 10 coffee shops within 2 minutes walking distance of my Airbnb in Seoul - all aesthetic and selling quirky baked goods. What are some other cities that have the same level of density of coffee shops?

Catching up on work and realized I'm in a cafe booked for a 22 person book club for people in their 50s, 60s, and 70s. They all ordered lemonades and are dressed in polo shirts, hats talking loudly about XYZ topic. In my 50s I'm going to rule the Korean book club circuit.

In Web3, even if your channels, community, share of voice are growing If you are not growing as quickly as your competitors, You are still losing. That's why benchmarking is important.

I think about spaced repetition forgetting curves for marketing/branding absolutely all of the time. Did you just launch? You need to get in front of people again at 2, 7, 30 and 60 days later if you don't want to be forgotten. This is the stuff brands are built on.

In Web3, it's impossible not to play the narrative game. At the same time, those who hyperfocus on the narrative game without having a rapid product development cycle invest in shipping a product that may be irrelevant for the next 6 month hype cycle.

A Korean taxi driver told me he didn’t know I spoke Korean because I was so tan. Welcome to meeting a Korean living in the Caribbean. 🇵🇷🇵🇷🇵🇷

Hope to see everyone at our AI + DePIN Happy Hour w/ Halborn, Autonomys, Pantera Capital, Gaia, ODIG, IOSG Ventures, Compute Labs, Ceramic & Nillion in Singapore Sept 17th! lu.ma/0qg50tbt

Web3 redefines the meaning of success at work. Making memes re: an announcement? That's high impact work. Throwing a party at Marquee for your project launch? High impact work. Designing cute plushies and videos of your mascot? High impact work.

Theoretically TON is undervalued if... the TON Foundation were able to use "god mode" and user analytics to see which new memecoin Telegram groups are being formed in real time. and then used 5% of the TON treasury to ape into all the new viral memecoins.

A founder hiring a good Chief of Staff as one of the first 10 hires can do wonders for founder leverage and productivity. Even a good VA or EA from the Philippines will do if tight on budget.

Looking to get a foldable phone for myself for Christmas. Any good recommendations? I want to use Telegram on one screen and X on the other simultaneously.

Major respect to all the quota carrying professionals in Web3 🫡

The quality of our lives is the quality of our thoughts.

GN Seoul 💕