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US ecommerce. Good: hit $1.1 trillion in 2023 Good: above covid trendline Bad: 7%, slowest growth since 2009 Bad: adj for inflation, 7% goes closer to 0% Bad: falling back to trendline Bad: Amazon&Walmart got most of growth Good: next year it recovers?marketplacepulse.com/articles/us-e-…

Ahead of #BlackFriday2023, gift cards top this year’s list of the most popular holiday presents once again, though last year’s spike in the share of holiday celebrants planning to give gift cards has normalized. morningconsult.biz/3tAN232

What an honor, thanks for your excellent work Room Rater

If shopping is your thing, today is for you! I profiled some retail workers who help make your shopping spree possible. From picking the store playlist to getting your package to your doorstep, we give the details on how all of that comes together nytimes.com/2023/11/24/bus…

Thanks for having me! More data on who's using #bnpl this season here: pro.morningconsult.com/analysis/buy-n…

For my #retail and #ecommerce friends, my colleague Sofia Baig 's latest offers fascinating insight into what is driving shopping behavior right now. It's a must read.

Product Subscriptions Can Secure Loyal Customers — if Retailers Can Manage Churn morningconsult.biz/47WXalC via Claire Tassin

𝗚𝗲𝗻 𝗭 𝗪𝗼𝗺𝗲𝗻 𝗗𝗿𝗶𝘃𝗲 𝗦𝗽𝗲𝗻𝗱𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀 𝗼𝗻 𝗧𝗶𝗸𝗧𝗼𝗸 Ellyn Briggs Morning Consult CNBC TikTok US Read the full story > retailwire.com/gen-z-women-dr… #TikTok #GenZ #InfluencerMarketing #CNBC #RetailWire #Retail

My latest memo takes a look at the state of product subscriptions: trends in consumer use, demographics of subscription users, and what categories are most popular (hint hint it's food). More here! pro.morningconsult.com/analysis/retai…

16 years in Chicago, first holiday train ride! 🎅🏻

The brands that grew the fastest among Gen Z in 2023 Morning Consult

This year's Fastest Growing Brands report has some fun surprises! 👀 the millennial fashion nostalgia

Check out my case study about Shein's growth in the lead up to an IPO. They're gaining ground with millennials, so Gen Z must be cringing

Are you using loyalty points to purchase holiday gifts? If so, you’re not alone. Thirty-nine percent of shoppers say they’re planning to use cash back offers this year for their gifts — a sign that people are trying to save $$ nytimes.com/2023/12/09/bus…

This is one of my favorite charts. It's a chart of monthly retail sales versus the trendline starting from the depths of the Great Recession. We know that stimulus money supercharged retail sales, but seeing it like this is mind blowing

ELF’s Judge Beauty ad featuring the Suits cast + jury box cameos is brilliant. instagram.com/reel/C3DIP-quO…

i didn’t get to see it so no

Women are also much less likely than men to say dating apps have improved their outlook toward relationships, & a majority (79%) say they don't want to use them in the future It's our latest research that suggests a real tension is present in gendered consumer experiences today

Abercrombie's sales lift is great to see, but not surprising! Their popularity with Gen Zers and millennials has been on a pretty steady rise for years: pro.morningconsult.com/analysis/aberc…

We wrote earlier this year about how Abercrombie was shedding its 2000’s reputation to make a 2020s comeback: morningconsult.biz/3X6yfsg