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Spoiler Alert: PRIME shades were $69 but Coach personally requested $67 before launch. An ode to his birth year and I quote "I don't want to be affiliated with the number 69" haha Details matter. They matter, a lot!!

Thank you pops for putting COACH PRIME on my radar. You are about to witness the most iconic relationship in sunglasses unfold. // #WeComing

😎 ⁦Blenders //⁩ and ⁦COACH PRIME⁩ are putting on a masterclass in marketing and collaboration right now 🔥 Chase Fisher //

Literally….PRIME ‘TIME’ 🏆