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When Google lost #antitrust trial against Epic, they repeatedly claim Android was an open environment, not favoring the Play monopoly over 80% of devices To settle down and avoid sentence, they promised to simplify users' ability to download apps directly from developers. We

Whale hunting: in gaming, <5% players generate >50% revenue Revenue curve from @appsflyer State of Gaming 2024

The App Store has introduced a new offer method called the Win-back Offer. With this method, you can present a new offer to your churned users to win them back. I've prepared a guide that serves as a roadmap for the Win-back Offer. Like and comment on this tweet, and the guide

Googler internal email showing the truth being the exact opposite of what the billion$ lawyer army claims: Google's adtech stack is only better because of the conflict of interests from bundling (which was promised to authorities 15 years ago wouldn't be done)

US vs Google Ads Google claims that News Corp. revenue could go up without Google Ads. But when the government asked a proper ad tech expert to assess this questionable report, Google lawyer objected and managed to avoid the testimony being heard

abtest.design by Mobbin: "Curated collection of A/B test results from best-in-class apps"

Words: “Android offers more choice, not less, and anyone is free to change” Action: make everything possible for alt-stores to be UX hell As per usual: #wordsvsaction Doing this while under scrutiny for abusive behaviour in adtech demonstrates zero concern for Justice nor

Yet another abuse of dominant position, an old timer: Google manipulated search results to make sure Proton email wouldn't be able to compete fairly with Gmail, until caught up then "fixed the bug". Yikes proton.me/blog/search-ri…

ChatGPT isn't even 2 years old and prompt engineering is already being disrupted heavily #o1 #MarcheouCrève

Intriguing backstory but that in-game currency, really?!

Pills over Broccoli 🤦‍♂️

Is Apple deploying an AppStoreConnect update, or missing data since 9/9!is just another glitch?

Conclusion: There is literally no competitive pressure on Google to lower costs for advertisers, which is the same as increasing revenues for pubs. Lasala even said he was pushing to get AdX rev share (take rate) down to 10%. He "did not like this business" &thought it would be

My guest on this week's episode of the Mobile Dev Memo podcast is none other than ad tech doyen Ari Paparo, who walks through many of the DoJ's allegations in its lawsuit against Google, which started this week. Search for "Mobile Dev Memo" wherever you consume podcast content.

When auditing ad accounts... -always see how account managers advice is non-sense (but for the platform bottom line) 🤦‍♂️ -often see how applying blindly so-called "best practices" is damaging 🫣 -sometimes see how my own advice is not so great 😭 Today, a medium-large Meta Ads

It's day 5 of the trial "Google vs the People" Ari Paparo reports What is not going too well for Google: the case is straightforward, with abundant evidence that publishers, advertisers and adtech competitors have been scammed for over a decade, at the expense of users interests,

Someone once told me tech is full of people who have never failed in life so when confronted with failure, they actively choose to avoid reality. It explains a lot of tech bro behavior.