Today on Brand New (Linked): After Apple opened its first store in Kuala Lumpur’s TRX mall Samsung proceeded to get the naming rights for the nearest train station to it, renaming it “Samsung Galaxy Station”, and PLASTERING it with Samsung Galaxy ads underconsideration.com/brandnew/archi…

Today on Brand New (Reviewed): New Logo and Identity for São Paulo Symphony Orchestra (Orquestra Sinfônica do Estado de São Paulo – Osesp) by Polar underconsideration.com/brandnew/archi…

Today on Brand New (Noted): New Logo and Identity for Other Box by OMSE underconsideration.com/brandnew/archi…

Today on Brand New (Linked): Fun video on what it takes to create a 5,000-square-feet logo on the side of a building with corrugated walls, as Duggal replaces the old logo with the new one at the New York Jets' training center. underconsideration.com/brandnew/archi…

Today on Brand New (Reviewed): New Identity for Chime by Jones Knowles Ritchie underconsideration.com/brandnew/archi…

Today on Brand New (Noted): New Name, Logo, and Identity for Epical by Identity Works underconsideration.com/brandnew/archi…

Today on Brand New (Linked): Despite being on a 15-year hiatus, this image is a solid case of brand recognition based on some very simple and generic design traits: An italic sans serif, two thick strokes, a rectangle. Instantly Oasis . underconsideration.com/brandnew/archi…

Today on Brand New (Reviewed): New Logo and Identity for Snapchat Ghost by Play underconsideration.com/brandnew/archi…

Today on Brand New (Noted): New Logo and Identity for Off Course Bike Shop by Alter underconsideration.com/brandnew/archi…

Today on Brand New (Linked): &Walsh launches Type of Feeling, where “each typeface in the collection is inspired by specific feelings, which are embedded in the terminals, tails, counters, and more, bringing an emotional depth to typography.” underconsideration.com/brandnew/archi…

Today on Brand New (Reviewed): New Identity for Lollapalooza by Someoddpilot underconsideration.com/brandnew/archi…

Today on Brand New (Noted): New Logo and Identity for [REDACTED] by Fold7Design underconsideration.com/brandnew/archi…

Today on Brand New (Linked): As part of their identity for Crucible — a drinks consultancy working for the bar industry — Madalena Studio worked with their client to recreate their new monogram by cultivating 25 samples of bacteria on petri dishes . underconsideration.com/brandnew/archi…

With Summer (un)officially over, the deadline for in-person registration to the 2024 Brand New Conference is looming: Friday, September 27, will be the last day. Register here: underconsideration.com/brandnewconfer…

Today on Brand New (Reviewed): New Spirit Brand and Athletics Identity for Delta College by atomicvibe design lab underconsideration.com/brandnew/archi…

Today on Brand New (Noted): New Logo and Identity for PSI by Scholtysik & Partner AG underconsideration.com/brandnew/archi…

Today on Brand New (Linked): Despite public outcry, Paris’ Mayor Anne Hidalgo has decreed that the Olympic Rings placed on the Eiffel Tower for this year’s Olympics will remain on the landmark indefinitely. underconsideration.com/brandnew/archi…

Today on Brand New (Reviewed): New Logo and Identity for Backslash by Cotton Design underconsideration.com/brandnew/archi…

Today on Brand New (Noted): New Logo and Identity for Inter&Co by Polar and Plau underconsideration.com/brandnew/archi…

Today on Brand New (Linked): Louis Charron, a Brooklyn, NY-based designer that specializes in design for scientists and scientific organizations, breaks down “How to brand science?” in a thoughtful and engaging piece underconsideration.com/brandnew/archi…