Content calendars don't drive strategy. Strategy drives content. And customer needs drive strategy. Create with purpose, not just to fill slots.

High ad spend doesn't guarantee results. I will take a better-targeted ads configuration than a higher-budget one any day.

I don't like to have a blindfold on when I am driving. But I also don't like to have ads running without proper analytics configured to see how my ads are doing.

On a short budget and need sales quick? Avoid broad match keywords in Google Ads - especially without a robust negative keywords list. They aren't a shortcut. They're often a budget drain. Prioritize intent-focused terms. Relevance beats reach most times.

I hate waste in marketing. That's why I spend time on my negative keyword lists and exclusions from my placements for any campaign I oversee or configure.

Impressive ad copy doesn't win if it targets the wrong search intent. Match user needs at every stage. There is such a thing as selling too hard. Context is king.

There are no boring brands. Only boring marketing. Every paint point is a place where brands can help.

A high CTR means nothing if your conversion rate is low. Align ad copy with landing pages. Consistency creates relevance. And relevance converts.

If you are worried that 30 characters aren't long enough for a headline, then you are assuming the audience's attention is a given. It's earned with every word. Cut the fluff. Get to the point.

Your funnel's not a funnel. It's a maze. Customers don't follow your perfect path. They zigzag. They backtrack. They exit. Map the maze. Smooth out the journey. Guide, don't push. Customer-centric is more than a buzzword. It's your lifeline in the attention economy.

The best headline isn't the wittiest. It's the one that stops the scroll. Speak directly to your customer's desires, pain points or happy end states.

Shoutout Saturday, where I share some of my favourite creators every week: 1. Igor Buinevici he posts about business and has helped many entrepreneurs scale their ventures, always love when I see he’s stuff on my feed. 2. UsmanSheikh he’s one of my favourite Marketing

The P.S. in emails isn't an afterthought. It's prime real estate. Use it to reinforce your main message or call-to-action.

Passive voice doesn't engage readers. Active voice does. Make your copy do something, not just be something.

Good writing ends with great QA.

Your lead magnet's job isn't to showcase your knowledge. It's to solve a specific customer problem. Be useful, not impressive.

A stale lead magnet is worse than no lead magnet. Update regularly. Your market's problems evolve. So should your solutions.

Your lead gen strategy is broken if you're chasing numbers, not quality. Build qualification mechanisms in the ad campaigns themselves. One engaged prospect beats a hundred tire-kickers.

Cold calling isn't dead. Email marketing isn't dead. Google Ads aren't dead. SEO isn't dead. Conversion Rate Optimization isn't dead. It's not the tool. It's how you wield the tool. Research & strategy trumps random sales & marketing.