Verizon, Nationwide, Toyota and Snickers join the field pursuing the sport's newest stars in Detroit amid surging viewership. adweek.it/3JC71Dp

New: French publisher Le Monde launched its English-language product two years ago, and aimed to generate 30,000 subscribers by the end of 2023.

It has missed that goal, but is now eyeing the Paris Olympics as a chance to raise its profile.

For ADWEEK: adweek.com/media/le-monde…

TikTok's U.S. ops valued at $100B means its suitors would need more than both regulatory approval and the stomach to operate a social media company. Here are TikTok's potential bidders, per M&A leaders.

adweek.it/49V1NNC via ADWEEK

So far, a unified approach for how truth tellers across the larger media industry can separate fact from AI generated fiction remains elusive. But at least one group is planting a flag for a shared set of guidelines. adweek.it/3UpqWdY

As president of the White House Correspondents’ Association, Kelly O’Donnell knows everything there is to know about what’s going to happen at Saturday’s White House Correspondents’ Dinner. Well… almost everything. adweek.it/4aPLSBJ

Here are three of the biggest things Google must do before regulators will greenlight its cookie deprecation plan. adweek.it/4aPWoJ3

ADWEEK's Trishla Ostwal spoke with investors, bankers, analysts and consultants who identified potential companies to buy TikTok—and those who may choose to remain on the sidelines. adweek.it/3JzcTxc

For any Mad Men fans, it’s time to get out your pocketbook and head to Hollywood, because the show's creator, Matthew Weiner is having a moving sale at his historic Hollywood home. adweek.it/4bapsLe

This Friday brings career transitions for leaders across the agencies world. adweek.it/3y3Mc11

EXCLUSIVE | In addition to Telemundo presenting at NBCUniversal’s upfront event on Monday, May 13, ADWEEK can exclusively reveal that Telemundo will host its event again later that evening at cultural center The Shed in Hudson Yards. adweek.it/4djdKzV

'Did you know everyone calls theirs an Adam's apple?' 😂 ADWEEK's Terry Stanley sits down with Adam Scott to discuss the new campaign and its creative process, his litmus test for agreeing to brand gigs and the dangers of overexposure. adweek.it/3xXEFRG

Fanta's 'Wanta Fanta' jingle is BACK 🎶 adweek.it/3QlnjVb

Real estate marketplace Zillow and Ryan Reynolds’ agency, Maximum Effort, provide some reassurance that moving can be a good thing after everyone cried at that one Bluey episode. 🥹adweek.it/3xRtA4q

VOICE | Why are the bevy of marketing personalization strategies not getting DEI in marketing “right” from a gender perspective? Nick Eberhardt has the story. adweek.it/3JzL5c4

Despite the threat posed to Google’s search dominance by new generative AI competitors, revenue from the channel soared in the first quarter of 2024. adweek.it/3JypKjc

🎙️ ADWEEK Podcasts | Hosts Cathy Hackl and Lee Kebler discuss the latest news and trends in technology - from Meta’s opening of its Horizon OS to Apple’s focus on enterprise and brainwave protection laws, they cover a wide range of fascinating topics. adweek.it/3JCuBQC

Tools of the Trade: Brian Berner of Spotify adweek.com/agencyspy/tool…

PBS led the Peabody Awards nominations with 11 nods spread across signature doc franchises like Frontline, Independent Lens and POV.
adweek.com/tvnewser/pbs-p…

This week, we’re covering rebrands, partnerships, new offerings and acquisitions. adweek.it/44g9UTQ

ADWEEK's Jason Notte met up with Jenny Nguyen at Portland’s Spirit of 77 sports bar during her March Madness pop-up to talk about its growth, influence and the mark it can leave on women’s sports and the brands that orbit them. adweek.it/3JyFNgT