We're delighted to announce that Abby Burke and Mackenzie Rastello have joined the ASP team as Managers for ASP College. Welcome aboard to both of you – we're thrilled to have you on our team!

ASP Brands is proud to announce our partnership with Coca-Cola Bottling Company United. From strategy to execution, we’re excited to support Coca-Cola UNITED in navigating the college sports landscape and driving impactful NIL campaigns.

Congratulations to our partners LSU Tigers on winning their first-ever NCAA women’s gymnastics national championship title! Geaux LSU Gymnastics!

ICYMI: ASP is facilitating a commitment by FedEx to invest $25M in Memphis Tigers athletes. Read more about this first-of-its-kind NIL initiative ➡️ rb.gy/gjj1re

Proud to support our partners at Memphis Tigers through the development and launch of this historic NIL partnership between FedEx and Memphis athletes. Go Tigers Go!

Proud of Lyndsey Lopes, ASP’s NIL General Manager of USC Trojans, for organizing the Trojans’ inaugural NIL Summit!

Excited to renew our partnership with the Miami Hurricanes! Had a great visit to The U this week for some athlete education and discussions on the evolving college athletics landscape. The Canes are equipped for a successful road ahead!

Productive visit with the Tigers full of brainstorming and preparing for future opportunities in NIL and beyond! Kudos to Memphis Tigers for prioritizing athlete success on all fronts.

Great to be back with the Volunteers as we strategize alongside Harrison Alexander administrators and coaches to unlock potential opportunities for their athletes!

Congratulations to our partners, Gamecock Athletics and the South Carolina Women's Basketball team, for winning the 2024 National Championship title in the NCAA March Madness tournament!

ASP Academy in Action Tulane Green Wave

Happy National Student-Athlete Day! Today, we celebrate the dedication, hard work, and achievements of student-athletes at ASP College partner schools across the country. Keep up the amazing work!

We’re proud to announce an extension of our partnership with NBC Sports Group. Through ongoing strategy and consulting, we’re excited to assist NBCSG in navigating the college sports landscape!

Congratulations to our partners Arizona State Sun Devils and their Sun Devil Swim/Dive team for winning their first NCAA DI men’s swimming and diving championship title!

Great to be back with the Texas Longhorns to guide athletes and businesses through an NIL Mixer event where they were able to connect and jumpstart meaningful partnerships!

Learn about the future of college sports from ASP’s CEO Casey Schwab and ASP’s educational consultant Gabe Feldman, as they explore private equity in college athletics and more on SportsWise: A Podcast About Sports and the Law. Listen here ➡️ rb.gy/39etep

ASP's on-campus GM role: 'It’s an all-encompassing position that involves working with collectives, coaches, athletes, sponsors and administrators to implement a cohesive strategy in an inherently unstable environment.' Read more ➡️ rb.gy/mjghtk