With the world in constant flux, one thing remains constant – our human need to connect with one another. Sharing here some of my latest musings on how this desire to connect, coupled with the events of the last two years, is impacting consumer behaviour. linkedin.com/pulse/closer-c…

Mark Zuckerberg thinks we can work better remotely by diving deeper into the virtual world – into the metaverse. The virtual work rooms, replete with personalised avatars, are most definitely a technological achievement. What are your thoughts?theverge.com/2021/8/19/2262…

The world is slowly opening back up. Ready to let loose? Or feeling a bit wary? Whatever your style, we’ve got you sorted with things to do and places to go. Head to DesignMyNight to discover your post lockdown persona: designmynight.com/bacardi-guide-…

As we move into summer, and swing back towards socialising, how could brands help ease us back into it? Read how I’m wrestling with this question here: linkedin.com/pulse/relearni…

Just stopped in to Supermarket, a new exhibit the Design Museum. Love what Bombay Sapphire and the artists (@hollywarbs, Kentaro Okawara & RUFFMERCY +others) have created. Really stunning stuff. #CreativityIsEssential wallpaper.com/art/supermarke…

The movement to #DitchPlastic is picking up steam. Good to see. Read about some of our efforts here, via Thrillist & Meg Schaltegger thrillist.com/news/nation/ba…

Exciting news that, in the UK, if the vaccine program goes according to plan, then we’ll be able to enjoy an outdoor drink in a matter of weeks. Loving the optimism I’m seeing. #FridayFeeling

Very proud to have launched a new app that connects cocktail enthusiasts with a community of bartenders. If you want to give your #cocktail a twist check-out Mix Lab. forbes.com/sites/jeanette…

To celebrate Founders’ Day, we challenged our global teams to concoct a delightfully decadent BACARDÍ #RumCake . Here’s me getting in on the action – plus the recipe, so you can give it a try. (It’s a piece of cake.) #BacardiLife

“Fun, friendly and fair.” A nice summation of the Bacardi Limited work culture, according to the Great Place to Work® UK survey. bacardilimited.com/media/news-arc…

As many continue to #wfh in 2021, I expect even more people will move out of cities, spurring a revival of rural communities. When this happens, local watering holes will need to cater to urbane appetites. That means: cool cocktail bars will eventually arrive in the suburbs.

.Bacardi Limited has committed to eliminating plastic. By developing biodegradable packaging, and pioneering new waste elimination techniques, we plan to lead the charge towards #sustainability in the #beverage space.

To keep pace in a changing world, you’ve got to be prepared. To this end, I’ve outlined the 5 trends we expect to flourish in 2021. linkedin.com/pulse/5-trends…

To keep pace in a changing world, you’ve got to be prepared. To this end, I’ve outlined the 5 #trends we expect to flourish in 2021. linkedin.com/pulse/5-trends…

Running through December 13, feel the rhythm of the music getting stronger and submit vocals and dance moves by tuning into Bacardi USA, Leslie Grace, @meekmill and @boi1da's Instagram channels.

Since the lockdown, a lot of us are exploring new ways to stir #creativity at home. So we’ve partnered with London Graphics to provide a new twist to the countdown between Christmas and NYE. Details here: londongraphics.co.uk/bombay-sapphir…

The amount of unnecessary packaging for online orders is incredible. So our Grey Goose and MARTINI® gift packs are now made with cardboard certified by Forest Stewardship Council (FSC) UK, and with 25% less packaging. media.bacardilimited.com/story/14657/ba…

This is such a cool piece of furniture: a limited-edition, vinyl-playing, rum-mixing console, made from the oak barrels that aged the sweet spirit. Looks as good as it sounds 🍹

.Bacardi Limited & OpenTable are now streaming #BackOfHouse , a deliciously virtual portal to cooking & mixology lessons – featuring Maneet Chauhan, & Tanya Holland & others. Tickets support James Beard Foundation fund for Black & Indigenous Americans blog.opentable.com/2020/back-of-h…

Consumers are increasingly demanding that brands take #Sustainability seriously. For me, it’s simply the right thing to do and today I’m proud to share that Bacardi launched the world’s FIRST 100% biodegradable spirits bottle.
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