Pop the champagne 🥂 Happy birthday, Lili Reinhart! #Riverdale

A young queen must choose between love and country as she ascends to power. #Reign is free on The CW: go.cwtv.com/reitw

People change. Season 5 of #AllAmerican premieres Monday, October 10. Stream free next day only on The CW.

To the queen herself! Happy birthday, Madelaine Petsch! #Riverdale

Here for a good time! Happy birthday, Casey Cott! #Riverdale

Enjoy a Pop's burger on the house 🍔 🥳 Happy birthday, Cole M. Sprouse! #Riverdale

It's Cheryl vs. The Comet. #Riverdale

#Riverdale will never be the same.

There's a lot at stake. Stream the season finale of #Riverdale free only on The CW: go.cwtv.com/streamRVRtw

Here we go! West Coast, the season finale of #Riverdale starts NOW on The CW!

The whole town must come together. The season finale of #Riverdale starts NOW on The CW!

#Riverdale will face its biggest threat yet. The season finale airs TONIGHT at 8/7c! Stream tomorrow free only on The CW.

The end is near. Catch up before the season finale airs tomorrow: go.cwtv.com/streamRVRtw #Riverdale

Can Jughead save the soul of #Riverdale ? Stream a new episode free only on The CW: go.cwtv.com/streamRVRtw

Expect the unexpected. Stream a new episode of #Riverdale free only on The CW: go.cwtv.com/streamRVRtw #Riverdale

All the cards are on the table. Stream a new episode of #Riverdale free only on The CW: go.cwtv.com/streamRVRtw

😱 West Coast, a new episode of #Riverdale starts NOW on The CW!