Sprint. To. Hit.

Precision and Detail. Urgency and PHYSICALITY.

#UNCOMMON

'I appreciate guys that lay it on the line.
Maybe you're outnumbered.
Maybe you're not the most talented.
Maybe the odds are against you and nobody believes in you.
I respect the hell out of those guys that will fight,” Dan Campbell

Relentless competitors don’t worry about…

CONVICTED in our pursuit of the STANDARD of EXCELLENCE with CHAMPIONSHIP HABITS and DETERMINATION daily.

#UNCOMMON

Obsessed with developing and investing in CHAMPIONSHIP HABITS.

COMPETITIVE EXCELLENCE - be at your best when your best is required!

#GRIT #PHYSICAL #UNCOMMON

The MINDSET. Compete with the right INTENT.

The game honors TOUGHNESS.

#GRIT #PHYSICAL #TEAMWORK

DICTATE THE TERMS.

#UNCOMMON

MUST LISTEN...Matt Campbell discussed why he's turned down offers to leave Iowa State. Need more of this in CFB.

Practice 1✅

🌪️🚨🌪️

Spring Ball 2024.

The reward of doing what’s HARD is POWERFUL!

Show up early, OUTWORK everyone, make those around you BETTER!

#UNCOMMON #PHYSICAL

Iron Sharpens Iron - winter work✅

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“We’re not the hunted, because we’re going to stay on the hunt,” he said.

“We’ve said this since training camp — if you are hunting us, you don’t have to look for us. We’re going to be on your front porch when you open the doors.” - Dan Campbell

The 2024 Phillips 66 Big 12 Men's Basketball Champions... the Iowa State University Cyclones 🏆

One week⏳

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Before it’s a REALITY- it’s a daily MENTALITY! TOUGH people WIN! #UNCOMMON

Our new Offensive Coordinator Taylor Mouser‼️

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I am grateful for the opportunity to join Iowa State University, Coach Campbell and this entire staff. This program is SPECIAL because of the people, vision, community and tradition. CONVICTED on the WHY and have PASSION for the work - on a mission TOGETHER!

#UNCOMMON

Welcome to Ames Coach Tyler Roehl‼️

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Welcome to #RoarCity , Coach Chmura (Dylan Chmura)

🔗 bit.ly/48lsdYf

#RoarCity x #GUTS

Welcome to #RoarCity , Coach Hestness (Seth Hestness)

🔗 bit.ly/48lsdYf

#RoarCity x #GUTS