👏Give it up for DISQO’s Servant Leader of the Quarter, Jenna Papesh! A champion of open communication and continuous innovation, Jenna leads by example for her team by bringing new ideas to the table and challenging processes along the way. Read more:
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💲Considering social media advertising spend in 2024? 🔎DISQO’s new article offers a sneak peek at what role social ads will play in 2024 consumer spending, based on new data from our upcoming Consumer Trends report. Get a preview of the data here:
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🎮The democratization of #gaming has been a catalyst for advertising innovation. As the brand experience becomes a key differentiator for companies looking to capture consumer attention, gaming is a powerful medium to break through the crowd. Read more: hubs.li/Q02c8XD30

🔗Connecting the value of brand building with lower-funnel outcomes is a critical aspect of holistic #admeasurement . Featuring Lisa Padilla Director of Business Intelligence Courtney Thompson, DISQO’s article digs into the nuances of this approach💡: hubs.li/Q02b_X-m0

📱Social media has emerged as a potent e-commerce channel. But, it requires a thoughtful strategy hinging on the ability to master social’s dynamic environment. 🛍️Backed by new data, DISQO’s article explores the opportunities and challenges. Read it here: hubs.li/Q02bbSFt0

😷In a crucial vaccination campaign targeted toward infant parents, how did agency innovator Havas Media Network ensure their ad was the one people remembered? 😷Learn their takeaways about communicating sensitive, but important public health information:
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🤔Navigating media fragmentation? Struggling with data silos? Looking to connect full-funnel metrics? DISQO’s new report has answers! Hear from #admeasurement leaders at iHeartMedia, Inspire Brands, and Mindshare about their tactics:
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🪩At DISQO, we place our clients at the center of every product decision to ensure we #gobeyond for them …and their customers. 💡A new article from Built In explores how this comes to life in our industry-leading CX platform:

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🦃Wishing our friends and followers a very #HappyThanksgiving ! We’re thankful for continued collaboration with our valued clients who are innovating and improving the #customerexperience .

🛍️Social media feeds are inundated with #BlackFriday sales tags. How can marketers break through the noise to have the desired impact on critical holiday revenues? Learn about the opportunity to innovate, maximize sales and level up #CX on social media: hubs.li/Q029F2lj0

☕ Inspire Brands is home to many of America’s favorite food and beverage chains! Hear from Inspire’s Director of Media Analytics Ryan McManus about Super Bowl ad strategies, the importance of cross-media ad measurement, and much more:
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🤝DISQO partners with clients to provide holistic ad effectiveness measurement. Hear from Havas Media Network’s Teodora Scutelnicu, about how DISQO offers valuable ad impact insights to optimize campaigns and plan for the future. For more from Teodora: hubs.li/Q029rTK40

💊Health marketing presents a unique challenge in both messaging and strategy. Learn how Havas Media Group navigated these nuances for a major pharma client, learning what language and platforms resonated most with their target audience. Download it here:
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📱Social media platforms have made it easier than ever to make in-app purchases. DISQO's new report explores purchase activity by demographics, influential factors in content, trust in sponsored ads and influencer content, and more. Get the data: hubs.li/Q028ZrYs0

💡During a recent Ad Age webinar, DISQO spoke with Noelle Huynh, SVP of Research & Measurement at Warner Bros. Discovery about how the leading publisher champions a full-funnel, cross-platform understanding of campaign impact. Read the article:
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🍪Rumblings of yet another delay in sunsetting the third-party cookie are back, as ad industry experts speculate that the transition won’t occur until 2025 at the earliest. But… does it even matter at this point? Learn why it doesn’t:
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📱From creative development to measurement, there are a lot of considerations that go into a TikTok advertising campaign. The DISQO CX platform has answers. Download our TikTok report to level up your strategy this #holidayseason2023 : hubs.li/Q028wc0S0

🏈 #NCAA & #NFL football seasons are in full swing, with college bowl season and playoffs closing in. Brands and publishers considering online sportsbook partnerships need #insights into consumer attitudes and behaviors of sports betting before investing:
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🪩 Next in our #GoBeyond series is Teads' Neala Brown. An innovative publisher in the advertising industry, Teads delivers valuable outcomes for its advertisers, partnering with DISQO to understand campaign impact and prove its value. For more: hubs.li/Q027XC8D0