Rolf Degen
@DegenRolf
Science writer and book author in psychology, neuroscience and evolution
01-07-2013 15:54:40
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Liberals are more likely than conservatives to retaliate against brands that take an opposing stance on a divisive political issue. keep.lib.asu.edu/items/193669 This research examines the effect of US consumers' political ideology on their likelihood of retaliating against politically