The candidate to candidate disparity between downballot Dems and GOP is a problem beyond fundraising ads.

In competitive House races last cycle, on YouTube alone, Republicans candidates were outspent by 4x by Dem candidates head to head.

open.substack.com/pub/fwiwnewsle…

When it comes to advertising 💵 Democratic down-ballot candidates are dominating their Republican counterparts.

Analysis by FWIW shows the stark difference in ad spend by top non-presidential political candidates on FB, Insta, Google & YouTube in last 90 days.

When it comes to down-ballot races, Democrats are dramatically outspending Republicans online by about 4x across the nation.

Why? We've got some answers – and some more questions – in this week's FWIW👇fwiw.news/p/down-ballot-…

🚨 Cool chart alert:

New in today's @fwiwnews newsletter: Republican campaigns up and down the ballot are only spending a fraction of what Democrats are spending online.

Read about it here: fwiw.news/p/down-ballot-…

and while we're on the topic of big political ad spenders... Team Trump has spent $256,524 on Twitter political ads in 2024, making him the top political ad spender on this Elon Musk hell site

we've been tracking that and more over at @FWIWNews ⬇️⬇️⬇️ fwiw.news/p/behind-the-s…

Excited to talk about the internet + politics on KQED KQEDForum with Makena Kelly David Broockman at 12pm ET / 9am PT!

🎙️ Listen live here: kqed.org/forum/20101019…

yeah no this is crazy… if you donate to any Republican in 2024, chances are you might be contributing to Trump’s legal fees 🙃

that and several other Trump plot twists in this week’s FWIW

We tend to forget that despite his many shortcomings, Trump is a former reality TV star who remains an extremely talented showman.

This week, we’re unpacking Trump’s behind-the-scenes viral moments👇 fwiw.news/p/behind-the-s…

In today's @fwiwnews newsletter, I wrote about the Trump campaign's highly choreographed viral moments and how his staff spread behind-the-scenes videos of the former President far and wide online. 💻

Read + subscribe:
fwiw.news/p/behind-the-s…

'In a letter received by Republican digital vendors this week, the Trump campaign is asking for down-ballot candidates who use his name, image and likeness in fundraising appeals to give at least 5 percent of the proceeds to the campaign.'

politico.com/news/2024/04/1…

FROM The Verge: they're now allowing 'recent/prominent heads of state' to register for the site... 2 months after it opened to the general public (and 15 months after it launched as invite-only)

Looks like no Pres Biden or VP Harris yet 👀 theverge.com/2024/4/13/2412…

New in today's newsletter: Even after Arizona reimposed its draconian total abortion ban, Donald Trump hasn't stopped posting about his support for state-level bans 🤔 and bragging about ending Roe v Wade 👇

fwiw.news/p/donald-trump…

NEW CHARTS NEW CHARTS NEW CHARTS

starting this week over at FWIW , we are deep-diving into the Tok ⬇️⬇️⬇️

Donald Trump heavily promoted his 'new' and 'moderate' state-based abortion stance online this week... while we all saw the consequences of it in Arizona.

That – and new TikTok trending charts about the 2024 Pres election – in this week's FWIW 👇 fwiw.news/p/donald-trump…

A reminder that just six months ago the Trump campaign ran this video ad on Facebook.

We asked tech journalist TaylorLorenz.Substack.com what she thought were the top three things that will influence the election cycle online — here’s what she had to say.

Listen to the full episode of Vibes Only with hosts Brian Derrick and Glennis Meagher on Apple or Spotify.

🚨 dream crossover episode alert for people who are very, very online!!! 🚨

TaylorLorenz.Substack.com joins Brian + Glennis on Vibes Only over at COURIER 👇

'Progressive advocacy groups face diminished digital influence...Meta’s withdrawal from politics and the rise of TikTok has reduced some legacy organizations’ online distribution.' FWIW

fwiw.news/p/progressive-…