current state of crypto

Memechains, not memecoins h/t James Young

Who's in town for Farcon this week?

Still early innings of token incentives. Likely will reach a point on which long-tail of users are earning tokens on every transaction, and higher-valued users are being targeted with $$$ money to do actions

The recipe of success for token launches that withstands the test of time:

1. Get (vested) tokens in the hands of as many users as possible

2. Create mechanisms for continuous distribution while hiding the rules of the game

3. Iterate on incentive strategies

The best way to experiment with token incentives with flexibility is Boost

Anyone can target specific users & distribute tokens for any onchain action, and reach 4M+ wallets across the network

Everyone will always say how great marketing is in a bull market and say how bad it is in a bear market

Onchain distribution is the holy grail for crypto projects & protocols.

But how do they get it without Twitter?

Here's some thoughts...

One of the best explainers of boosts that I've seen 👇

Timely

x.com/Flynnjamm/stat…

We're finally seeing the death of airdrops as the velocity of token launches increase

Retail users are no longer interested in buying the latest airdrop, and are finding it too risky to farm

All signs point to new token G2M playbooks this cycle

Introducing Affiliate Protocol Rewards

Anyone can refer boosts and earn protocol rewards on every completion. As boost rewards increase, affiliate earning potential will also increase.

Here's how it works ↓

we're doing it live, have to pretend to be Josh Cornelius today

The OG Crypto: The Game was Cheeze Wizards 🧀

I'm constantly asked by teams what metrics they should optimizing for aside from price

Mason has seen firsthand what makes tokens successful since working on Tokensoft in 2017

This is an incredible post on what metrics teams should be optimizing for in their G2M planning

We're rolling out a new product that will make it easy for anyone to spin up their own Boost client and distribute incentives (points & tokens) with no-code for any onchain action

Looking for a few partners who are interested in trying this out early

DM if interested

🧵 Future of Publishing: 10 High-Conviction Views

(1) The brightest readers are neglected by the publishing industry. Most publishers aim for the mass market and produce boring books, stuffed with fluff, optimized for predictable sales and not cover-to-cover enjoyment.

I always save new crypto social experiments that break the mold.

Here are 20 of the most innovative on-chain experiments I've seen in the last 3 years. Some are well-known, some are not, some are no longer active.

First, let's start with elegant human coordination mechanisms: