💡 Last year was a turning point for the side hustle.

In 2023, 44% of new business owners launched a company while working for another employer in 2023 — up from 27% in 2022.

Read our deep dive here: gusto.com/company-news/m…

Live from the Gusto Impact Awards in Austin, Texas. Thanks to the #SmallBiz community for showing up!

And if you're not there yet, drop by The Sunset Room for food, drinks, and conversation — on us.

🏆 And your 2024 Gusto Impact Award Winners are...

• 🛟 Tankproof, our Austin winner
• 🍫 Xocolatl, our Atlanta winner
• 🎁 boxthecity, our Orlando winner

Learn more about the stories behind Tankproof, Xocolatl, and boxthecity here: gusto.com/company-news/g…

😎 The 401(k) tax credit = a win-win for employers and their teams.

🤘 And we make it easy to claim the credit if you qualify. Nancy The Dancing Accountant at The Dancing Accountant has the scoop ⬇️
msn.com/en-us/money/sm…

Embracing DEIB as a business-wide strategy — rather than just an HR initiative — can benefit everyone.

Gusto's Head of People, Emil Yeargin, spoke at SXSW last month about what steps businesses can take to get started. Read his tips on @cnnunderscored: cnn.com/cnn-underscore…

The number of small businesses created by founders who already had a job nearly doubled from 2022 to last year.

A new survey of 1,345 business owners from payroll company Gusto found that 44% of new businesses in the US started as side hustles in 2023.

entrepreneur.com/business-news/…

🏘️ Housing is a hot topic right now - and it impacts small businesses across America in ways we may not expect.

Tune in to hear Liz Wilke chat with Zillow's Orphe Divounguy about the relationship between the housing market and entrepreneurship: podcasts.apple.com/us/podcast/put…

Entrepreneurship can come about unexpectedly, and it certainly did for Dr. Tai.

What started as a solo endeavor has now expanded to over 40 states. Hear from Dr. Tai on how her own practice, The Black Girl Doctor, grows with Gusto.

🎉 It's a stat worth celebrating: For the fourth year in a row, women have driven the surge in new business creation.

Dig into our 2024 New Business Formation Report for more of the latest trends in entrepreneurship: gusto.com/company-news/n…

🚨 We just dropped our 2024 New Business Formation Report with the latest insights in who's becoming an entrepreneur — and why.

Take a look for yourself here for more insights: gusto.com/company-news/n…

HUGE thanks to our wonderful sponsors✨Gusto!!✨ 🙌🙌

Gusto is the #1 rated HR platform for payroll, benefits, and more. Find out more about their easy-to-use platform 👉 gusto.com

#RailsConf #RailsConf 2024 #Sponsors

😩 Finding a business idea can be daunting for entrepreneurs. You can spend endless time brainstorming the 'next big thing.'

🚀 Enter Gusto's solution to your problems: The Business Idea Generator™.

Stay tuned for the Fall 2024 launch:
youtube.com/shorts/alUgWq0…

💡 According to a recent Gusto study, in the last 5 years, the average distance that workers live from their employers has nearly tripled.

🎧 Tune into The Gustonomics Podcast to hear Liz Wilke and Caleb Newquist discuss the findings: podcasts.apple.com/us/podcast/wor…

🍼 🎶 When Brandy Schultz founded Adventure Nannies, she did it to support her now-husband as the lead singer of The Lumineers.

Little did Brandy know that both her husband's band and her business would take off.

Learn more about the story behind Adventure Nannies below. ⬇️

🏆 Big news: Gusto has been named to Fast Company's Most Innovative Companies of 2024.

Small businesses are at the heart of our mission. This award is a nod to the work we've done to support our customers.

Read more about this year’s #FCMostInnovative : gusto.com/company-news/g…

🏆 Last call for submissions to the Gusto Impact Awards!

💸 Are you a business owner in Austin, Atlanta, or Orlando making an impact? Enter our contest now for a chance to win.

Applications close today at 4 PM PT: gusto.com/impact-award-c…

Gusto Global, powered by Remote, is now available in India! 🇮🇳

Find out how Gusto Global can help you hire, pay, and manage full-time workers around the globe: gusto.com/product/soluti…

💍 Let's get into the economics of tying the knot (or not).

On the latest episode of The Gustonomics Podcast, Liz Wilke and Caleb Newquist delve into the economic pros and cons of marriage — and how that applies to entrepreneurship: podcasts.apple.com/us/podcast/the…

👩🏾‍💼 👩🏼‍💼 👩🏻‍💼 Shout-out to all the women entrepreneurs bringing their dreams to life. 🔥

And 👏 👏 👏 to the organizations that support them: IFundWomen, NAWBO, Female Founders Fund, @ambergrants, @cartierawards, FearlessFund, The Mama Ladder, and so many more.

#IWD

🏝️ Workers are taking more sabbatical time, and Gen Z is leading the charge.

8% of workers aged 22-26 took a sabbatical in January 2024.

Compare this to 2019, when only 1.7% of workers aged 22-26 went on sabbatical — the lowest of any age group: gusto.com/company-news/w…