#BehindTheBrand : Daniel Binns, CEO of Interbrand NY, talks about how we partnered w/ @GE on a six-month collaborative process with the goal of determining the optimal brand identity of the three planned future public companies Creativepool. bit.ly/3QZusZj

#rebrand

'Any successful M&A deal starts with a strong strategic brand foundation – what the #brand stands for today and where it hopes to be tomorrow.' What makes a successful M&A? CEO Gonzalo Brujó examines some of the key issues that can arise via Research-live.com. bit.ly/3dT9wEL

Global Chief Creative Officer Andrew Payne speaks about the importance of giving #GenZ creatives a platform to voice their perspectives and create direct impact via Print magazine.

#HorizonBoard #talent #design D&AD

bit.ly/3dVr42X

'Creating and communicating a destination brand is extremely complex – much more complex than a product.' Global CEO Gonzalo Brujó talks about how creating a clear #DestinationBrand can hold significant power for a location via Advertising Week.
bit.ly/3R6D5kK

💡 NEW CASE STUDY: Adobe

Our team in New York created an energetic, differentiated and inclusive employer brand with a visual expression that aligns with Adobe’s commitment to #creativity . bit.ly/3vB6DP2

#work #EmployerBranding #digital

No Podcast Rio Bravo, uma conversa com daniella bianchi, chief strategy officer da @interbrand. Na #entrevista , ela fala da construção de #marcas ('toda empresa precisa ter uma voz') e do desafio, profissional e pessoal, de ser uma mulher latina em Nova York

open.spotify.com/episode/4fmq6x…

Gonzalo Brujo, Global CEO at Interbrand, shares his career-defining lightbulb moment with CNBC’s “My Biggest Lessons.”

As part of The Drum’s Sports Marketing Deep Dive, Geoff Miller, Director of Client Services at Interbrand, says it’s not a question of 'if' or 'when' #WomenSports are worth investing in, but 'how' and 'where' #brands can best do so. bit.ly/3Jd0pKE

Brands can accelerate growth by understanding, activating, and optimizing the human interactions that bring us together. @LizCentoni, Chief Strategy Officer & GM at Cisco speaks about how the brand pioneers customer connectivity ➡️ bit.ly/3Q2OuBA

#ArenaThinking #tech

Interbrand Strategist Anna Johannes speaks about #InclusiveDesign via Creativebrief. She explains how breaking down barriers and embedding #inclusivity in the design process will make more experiences equitable and seamless. bit.ly/3vj7Mup

#BrandStrategy #creativity

PART 3 of The Brand of Climate Action. Participants include Charles Trevail (Interbrand), Serge Raffard, Wataru Baba, and Patricia Holly Purcell.

WATCH: youtu.be/Znea7WnnBzs

#ClimateActionLive #PeaceOneDay

The world responding to the new CD/CI of @bugatti

Germany (HORIZONT | DE)
lnkd.in/gT3CbrS7
UK (Design Week | EN)
lnkd.in/gWFfaJG
Spain (Brandemia_ | ES)
lnkd.in/gtnQSmRN
Middle East (The Brandberries | EN)
lnkd.in/gPgy4FjR

Interbrand #Bugatti

As times evolve, so does BUGATTI’s corporate identity. The marque has introduced an even more cutting-edge presence across its brand touch points and hyper sports cars.

For more details: bugatti.link/new-ci

#BUGATTI #EB #ViveLaMarque

Bugatti is revealing their new CD/CI, enabling the brand to go beyond being an exclusive hyper sports car manufacturer to become a wider-reaching luxury brand!

interbrand.com/newsroom/creat…

Interbrand #Bugatti #CorporateIdentity #CorporteDesign #BrandDesign

El sector lujo se renueva💫 Hoy es Bugatti la que estrena nueva identidad y diseño corporativo. Y sí, también hay cambios en el logo😯

El trabajo lo firma Interbrand

¿Opiniones? 💭

brandemia.org/marca-bugatti-…

PART 2 of The Brand of Climate Action, moderated by Charles Trevail (Interbrand). Participants include Serge Raffard, Wataru Baba, and Patricia Holly Purcell.

WATCH: youtu.be/XIyfc_Wzh2w

#ClimateActionLive #PeaceOneDay

The Future of Inclusive Design is the Standard Interbrand

bit.ly/3B4whz9