Matthieu Lamoureux Etienne(@LLLLITL) 's Twitter Profileg
Matthieu Lamoureux Etienne

@LLLLITL

Advertising and marketing blogger. Strategy Director at SuperHeroes Amsterdam. Previously at Anomaly, Ogilvy, Publicis, TBWA\, Vice...

ID:20540138

linkhttps://www.llllitl.fr calendar_today10-02-2009 20:00:21

22,6K Tweets

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Microsoft, Michelob Ultra, Makro, Squarespace… Here are the world’s best Art Directions this year! 🔥 @theoneclub
llllitl.fr/2024/05/adc-20…

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'Creativity cannot be crushed' 💥
Samsung trolls Apple's controversial 'Crush' iPad Pro commercial with this nice little film.

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Brilliant ad from Nike near the finish line of the 2024 London marathon. 👟

'Never again' crosses many minds before the finish, yet a record number have already applied for the 2025 edition.

Brilliant ad from Nike near the finish line of the 2024 London marathon. 👟 'Never again' crosses many minds before the finish, yet a record number have already applied for the 2025 edition. #Nike #Marathon
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In reverse, Apple's 'Crush' commercial conveys a completely different message. Instead of smashing culture and creative tools, it celebrates them.

I believe this edit would've given off way more positive vibes.

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2024: A Historic Year for Agency Pitches?
- Some agencies are facing a 50% increase in new business reviews

- Pitches are getting smaller, far from the full-service reviews

- Large agencies start considering small and medium-sized clients or projects

adage.com/article/agency…

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'Worth every drop.'
Coca-Cola's latest campaign shows what’s spilled isn’t necessarily wasted. Creative agencies: WPP's Open X and David Miami.

'Worth every drop.' Coca-Cola's latest campaign shows what’s spilled isn’t necessarily wasted. Creative agencies: WPP's Open X and David Miami. #CocaCola #Marketing
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Clio Awards 2024 : Marcel rentre de New York avec les valises bien remplies 🔥
4 Grand Prix pour une campagne française c'est historique : llllitl.fr/2024/05/clio-a…

Clio Awards 2024 : Marcel rentre de New York avec les valises bien remplies 🔥 4 Grand Prix pour une campagne française c'est historique : llllitl.fr/2024/05/clio-a… #ClioAwards
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Clio Awards 2024 : avec 2 Grand Prix et 8 campagnes primées, Publicis Conseil est l'agence la plus récompensée au monde ! 🏆🌎 llllitl.fr/2024/05/clio-a… Publicis Conseil

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Clio Awards 2024 : 7 Grand Prix, 24 Gold, 21 Silver et 45 Bronze pour la créativité tricolore, c'est historique 🤯🔥 llllitl.fr/2024/05/clio-a…

Clio Awards 2024 : 7 Grand Prix, 24 Gold, 21 Silver et 45 Bronze pour la créativité tricolore, c'est historique 🤯🔥 llllitl.fr/2024/05/clio-a… #ClioAwards
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Tesla's cutting its entire marketing team ❌
Elon Musk reported: 'The ads were far too generic – could’ve been any car.' Couldn't agree more.

Elon Musk Why don't you hire an ad agency?

bloomberg.com/news/articles/…

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Crushing one of the world's most iconic logos. 🥤
In its latest campaign encouraging recycling, Coca-Cola has ingeniously twisted its logo in a minimalistic yet powerful manner.
Goodbye, brand guidelines?

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Patagonia doesn't care about fashion.
The brand's latest print ad in the NYT (its first since the famous 'Don't Buy This Jacket' in 2011) emphasizes its commitment to creating gear that benefits the planet. It isn't in this just for fashion's sake.

Patagonia doesn't care about fashion. The brand's latest print ad in the NYT (its first since the famous 'Don't Buy This Jacket' in 2011) emphasizes its commitment to creating gear that benefits the planet. It isn't in this just for fashion's sake. #Patagonia #Fashion
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