The #GennyLec is in full swing - but which party is connecting with the TikTok generation and who has spent £7k on social media ads?

Matt Navarra,Pulsar and Prof Kate Dommett tell Chris Stokel-Walker how the election is playing out online:

trib.al/KA9utV0

Slightly mind blowing the main party of governance have only posted one TikTok and it's 2024.

Having done a lot of videos like this and knowing TikTok, the dropoff after five seconds will be huge

If the black-box China-owned algorithm suppresses this then it might just be a humanitarian act to save us from the second-hand embarrassment.

The The Labour Party has also joined TikTok

They posted this last week

tiktok.com/The Labour Party

Well, I'm looking forward to reading the comments from young people he says he's going to reply to

I made ⁠3 BIG mistakes at TikTok's invite-only event

Oops

And there's a NEW TikTok button upsetting people

Have you seen it?

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...and listen to Taylor Swift of course 🎶

The best content marketer in the world, just keeps getting better and more creative

Pull down on Taylor Swift instagram profile h/t Matt Navarra

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