.F1 Academy docuseries to launch globally on Netflix in 2025

📽️ Reese Witherspoon's Hello Sunshine production company was announced as the series' producer in May last year

#SportsBiz #F1Academy

bit.ly/3QBtqES

.Mario Isola sits down with BlackBook Motorsport to discuss:

🏎 The importance of Pirelli Motorsport's association with Formula 1
🏆 Why the dominance of one driver is bad for business
💡 What makes MotoGP an interesting option for the future

#SportsBiz #F1

blackbookmotorsport.com/features/f1-pi…

.Formula 1 has added Globant as an official partner

💻 The IT company will focus on overhauling at-event digital experiences for fans

#SportsBiz #F1

bit.ly/4blMm2l

It was a pleasure to participate at this year’s BlackBook Motorsport. Thanks again for having us. 🏁

#BBMF2024 #MorethanEqual

.Formula 1 is facing questons from US Congress over the failed Andretti Global bid

🗣️ A letter signed by 12 members of Congress raises concerns with 'apparent anti-competitive actions' by the series

#SportsBiz #F1

bit.ly/3Qs7BHU

2️⃣ F1 sponsorship updates:

McLaren agree deal with eBay covering Miami, Silverstone, Austin, and Las Vegas 👉 bit.ly/4doElLG

Williams Racing secure another US-based company in Keeper Security ahead of Miami GP 👉 bit.ly/44nPGaO

#SportsBiz #F1

.Formula 1 and Viaplay Group sign five-year extension to media rights deal in the Netherlands and Nordics

💡 Broadcaster withdrew from non-core markets last year to focus on operations in Nordics and Netherlands as part of wider restructure

#SportsBiz #F1

bit.ly/4aY5iUS

Adrian Newey is leaving Red Bull. Could a break from the F1 whirlwind be what he needs? Or, will 'the most competitive person' Frank Williams has ever met seek a fresh challenge?

We analyse the potential ramifications in this week's Mics Out episode #F1

open.spotify.com/episode/5LXGGP…

Lawrence Stroll 'in early talks' to sell 25% stake in Aston Martin Aramco F1 Team

💰 Minority investment from Arctos last year valued team at UK£1bn

#SportsBiz #F1

bit.ly/4baCHMx

.American Express has signed on as an official partner of F1 Academy

🏎️ US-based company expands regional F1 deal to back Jessica Edgar's entry in all-female series

#SportsBiz #F1Academy

bit.ly/4aLk5lT

A great day, with great people. Hosted a panel at the BlackBook Motorsport Forum with the brilliant Marc Priestley Jennie Gow Kate Beavan & Cian Brittle - one of our WTF1 Talent roster, Nadia El Ferdaoussi was also on stage 👍 Top job Nadia!

👀 The last session of the day is here!

Kate Beavan, Jennie Gow, Marc Priestley, Cian Brittle and Tim Silvey look ahead to the next 10 years of motorsport. #BBMF24

It’s the penultimate session here at #BBMF24 !

Michael Nelson, Melissa Noakes and Jean-François Toulisse discussing how brands are adapting to the digital landscape.

Away from the content, we’ve got some great activations to get involved with, including a scalextric track provided by Think Scalextric Events & Track Builders 🏁

#BBMF24

It's time for a networking break here at #BBMF24 !

Let's take a look at some pics from this morning 👇

🛞 How would you do in the pits?

It’s time to find out! During the networking breaks, you can try your hand at our pit stop challenge. The winning team will receive an F1 Experiences Pitlane Package for the British Grand Prix! 🏁

#BBMF24 | The Events House

Today we are at the ‘BlackBook Motorsport Forum 2024’ at the Surrey Cricket in London, where we are proud to be an Event Partner.

Event info: forum.blackbookmotorsport.com

Partner info: forum.blackbookmotorsport.com/partners/event…

#BBMF 24 #BBMF #Motorsport #Sportsbiz #Racing #Event

Couple other interesting take aways from Rossomondo on MotoGP growth:
👉 huge increase of female fan base over the last year
👉no longer a secret, #MotoGP brand identity revamp to be launched end of this season

#BBMF24 BlackBook Motorsport SportsPro

“We’re launching a brand identity revamp at the end of this season” - Dan Rossomondo, CCO of MotoGP™🏁, on the importance of engaging with fans.

#BBMF24