Early experimentation with generative AI ad personalization for eBay has seen the company creating more banner ads, more personalized suggestions and subject lines for emails for its owned and earned channels. buff.ly/3VHcujq

Google March 2024 spam update done rolling out searchengineland.com/google-march-2…

Thank you to everyone who provided their insights! My piece is live: worklife.news/talent/inbox-z…

Google releasing ambitious search quality enhancements in the March 2024 core update and multiple spam updates via Barry Schwartz ow.ly/NB1m105kGWg

Reminder: TechCrunch is ending its subscription-based TechCrunch+

This means all previously paywalled articles will be publicly available as of March 1

How Google Search Generative Experience is impacting ads via Nicola Agius ow.ly/jfcJ105k8P7

.Shopify, Slack, asana, Codeword — we’re all purging meetings to save time and sanity. SVP of PR Gabie Kur-Oliva sat down with WorkLife' Cloey Callahan to talk about our No Friday Meetings rule and “no agend-y, no attend-y” motto. Take a read: worklife.news/culture/meetin…

6 Evolving Social Media Trends For 2024 trib.al/uOvs05R

While first-party signals are not new to advertisers, organizing and managing them present many challenges. Amazon Ads and Amazon Web Services break down the journey of empowering an audience-led marketing strategy into four key steps. adweek.com/sponsored/4-st…

Let's hope the trend continues.

12 milestones that reshaped #marketing measurement strategies in 2023, as presented and discussed by @JackNeff in Ad Age ➡️ buff.ly/4arIblU

Marketers dressed the world in plastic when they rushed to capitalize on the blockbuster Warner Bros. film “Barbie.” And it was fantastic.

Read more on why Mattel and Barbie was one of the biggest marketing stories of the year: ow.ly/i2mS50Qkliz

🎯 Stand out in the holiday inbox chaos! Personalize emails for different groups:

🎁 New subscribers get an exclusive offer

🌟 Target discounts based on clicks

🎉 VIPs get early sale access. Boost your open rates—our clients saw up to 82% 🚀

#HolidayEmails #MarketingTips

Black Friday Success w/ Social Media Marketing!

Tips: Optimize profiles, use social shopping, feature #s , encourage user-generated content.

Schedule posts, avoid over-selling, leverage Ads, collaborate with micro-influencers, & engage with customers.

#BlackFridayMarketing

This week’s Digiday AI Briefing was written & edited before all the OpenAI news broke on Friday afternoon, but I still included it as a bullet point on Sunday night before it went live Monday morning.🤖

Lots of non-OpenAI news in here too from last week: digiday.com/media-buying/a…

'I spoke at churches [and in] people's basements. [...] I was just teaching basic financial information.'

Tiffany Aliche, financial educator, joins Rosemarie Miller on 'New Money' to discuss the path to founding her company.

Here's my full Google ranking case study and research into entities.

I spent hundreds of hours on the year long case study and dozens more refining the theories behind the surprising results. Includes methodology, ranking graphs, user metrics & examples.

Rather than use manipulative tactics and aggressive marketing, retailers can use AI to enhance service, remove friction in shopping and delight customers.
go.forbes.com/c/D3bD

🌟Black Friday Email Hacks🌟

Learn from past successes, build a quality list, balance discounts strategically, and extend the sale over the weekend for max impact!

#EmailMarketing #BlackFriday Tips #BlackFriday #BlackFriday 2023

In plain terms, allowlisting is one part influencer marketing and one part sponsored post – an influencer gives permission to advertisers to run their social ad campaigns through the influencer’s account. buff.ly/3umrV4X

Boost your content game with Google's NotebookLM!

✨ This cutting-edge AI from Google Labs speeds up insight extraction and supercharges content creation.

Extract insights, ask questions, and generate fresh content effortlessly.
#AI #ContentCreation