Ricardo Fort
@SportByFort
Sponsorship Marketing expert. Founder of Sport by Fort Consulting. Former Head of Global Sponsorships at Visa and The Coca-Cola Company.
04-07-2011 22:37:53
16,1K Tweets
12,5K Followers
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It is great when the executives understand a deal's value and impact. Their support is critical to the success of any sponsorship.
Here's HP CEO Enrique Lores speaking about the recently signed Scuderia Ferrari HP HP partnership.
cnbc.com/video/2024/05/… Antonio J Lucio
