William Mao
@TheWilliamMao
SVP #mediarights @Octagon | Fmr. @MPSworldwide & @YouTube | @ForbesUnder30 Sports | A @Sportico Top 50 Follow | @Yale & @LBS alum | v.a.m.o.
ID:347251642
02-08-2011 14:17:00
1,6K Tweets
1,0K Followers
1,0K Following
Do you think tonight's #WNBA Draft will see 1M+ eyeballs on ESPN? If viewership of the NCAA March Madness Championship is any indication, it might be as automatic as a Caitlin Clark logo three ...
I'm definitely feeling like a 'Who's Up' after getting the invite from Austin Karp | Sports Business Journal to jump on THE Sports Media Podcast this week. π for having me on to chat πΌ & π½ and also discuss some key #mediarights topics so far this year.
π: lnkd.in/espUagec
cc: Octagon
CongratsΒ to our partners at the United Soccer League on their first-ever network TV broadcast this weekend.β½πΊ
Proud to work alongside the USL to secure its landmark media rights agreement, including Saturday's match between Louisville City FC and Indy Eleven live on CBS.
Do you think π #IowaWBB 's round-by-round viewership will continue to outpace last year's #MarchMadnessWBB averages at a 5-6x rate? π€
cc: Octagon NCAA NCAA March Madness Iowa Women's Basketball
πππ adamrgrossman for including some of my π‘, alongside those of John Kosner (Kosner Media), on the potential for #AI to drive incremental value in the sports #mediarights space in his latest piece for JohnWallStreet.
cc: Octagon
Octagon SVP Global Media Rights, William Mao, joined Front Office Sports to discuss the shifting landscape of media rights in college athletics and share what's driving the latest round of conference realignment. ππΊπ°
Timing of move makes sense. UMass Football agreed to a 3 year deal with ESPN/ESPN+ that expires after the 2024/25 season.
Could this accelerate MAC/ESPN renegotiation timeline? Deal expires after 2026/27.
How does this impact recent A10 TV deal that runs through 2029?
Fun to compare:
Avg. CFP per game cost in new deal: ~$118m
NFL Wild Card Game on Amazon (per John Ourand): ~$125m
#HBCU Marching Bands already know that 'Halftime is Game time' ... but according to the β¬οΈ analysis from my colleague Justin Beitler, this phrase might also ring true for the #SuperBowl as well?!
cc: Octagon #Drumline
πππ for having me Austin Karp , and thanks Sports Business Journal for not using my ugly mug in the π₯ thumbnail this time π
.
#sportsuperatreamer #huluforsports
Thru #vMVPDs Paramount+ you can already stream #SBLVIII this weekend ... but will #TheBigGame ever air *exclusively* on a streamer in our lifetime??? π€
π@RichardDeitsch The Athletic for including some of my π‘ on this interesting question!
cc: Octagon