As a result, he joined Rakuten’s corporate board as a board observer and, in 2016, was named the company’s first Entrepreneur-in-Residence.

Hovaghimian formerly headed up Hoodline (Pixel Labs), a local news platform that combined machine learning with on-the-ground reporting. He also co-founded entertainment startup Viki, which exited Rakuten for $200-plus million in 2013.

Hovaghimian said, “We’re all in, starting by building a strong bridge between football’s 5B fans and technology.”

“From the time I met Leo and the Messi family in 2017, it was clear that their vision for the future is bold,” said Hovaghimian, adding, “They want to continue to have a direct and lasting impact on and off the pitch.”

In addition, it’s made its first seed-stage investment in AC Momento, which auctions match-worn football shirts sourced from clubs and players.

Adding, “I am confident that he’ll assemble a leadership team of bridge builders, and I’ll work closely with the Council to help heal the wounds caused by the hateful words of a few.”

Mayor @EricGarcetti praised the decision.

“Paul is a committed and conscientious leader who can bring a smart, collaborative, and effective approach to a painful moment when Angelenos deserve steady leadership on the City Council,” said Garcetti.

The Council also voted to begin placing a measure on the 2024 ballot or sooner that would create an independent redistricting commission for both the city & the LA Unified School District and to explore a ballot measure that would increase the number of council districts in LA.