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Ambi Parameswaran
@ambimgp
Brand Strategist, Founder https://t.co/RwDuFjrXCB; Former CEO FCB Ulka Advtg; Author, Branding, Advertising, Marketing Consulting
ID:17708480
http://brand-building.com 28-11-2008 13:47:34
7,8K Tweets
6,0K Followers
871 Following
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How did a simple 'milk taste modifier' become a 'health drink'? And what happened thereafter. In my column in Economic Times I have tried to give a perspective of why brands like Bournvita had to change what they offered to mothers and also the claims they had to make..
![Ambi Parameswaran (@ambimgp) on Twitter photo 2024-04-22 15:20:48 How did a simple 'milk taste modifier' become a 'health drink'? And what happened thereafter. In my column in @EconomicTimes I have tried to give a perspective of why brands like Bournvita had to change what they offered to mothers and also the claims they had to make.. How did a simple 'milk taste modifier' become a 'health drink'? And what happened thereafter. In my column in @EconomicTimes I have tried to give a perspective of why brands like Bournvita had to change what they offered to mothers and also the claims they had to make..](https://pbs.twimg.com/media/GLx17nfbEAA5tqT.jpg)
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This is such a wonderful ad. Reminded me of how one saw the Japanese pick up garbage, take them home and sort them out. Well done Britannia Industries Limited !
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