Polo Ralph Lauren has partnered with Fortnite to offer gamers some snazzy new outfits to wear while dropping in, building platforms, and shooting at each other.
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Netflix has announced that it will acquire game developer Spry Fox as it further expands its gaming service.
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Nine has named its brand partners for Love Island Australia for the 2022 season. Oporto, Spotify + Cashrewards
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In a changing and uncertain world, getting loyalty right can be transformational for a business. But, while customer loyalty programs might conjure images of reward cards, loyalty is a far broader and more nuanced topic.
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Drive.com.au – owned by Nine – has appointed respected creative powerhouse Tim Flattery as Drive’s new Creative Director.
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In this guest post, Ros Weadman offers five top tips to ensure your marketing message has deeper emotional IQ…
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In this guest post, Ogilvy account executive Emma Debus (lead image) says if your brand isn’t utilising the power of TikTok – particularly if you’re chasing the Zs – then it’s one hell of a massive missed opportunity…
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SCA has taken out 30 awards across its Hit and Triple M networks and LiSTNR at the 2022 Australian Commercial Radio Awards (ACRAS), the most of any radio and audio network.
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Zenith today announced three new appointments, with Madel Giles joining as head of people and culture, Jack Telford in the newly-created role of SEO group business director, and Jessica Armstrong as Melbourne head of investment.
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OMD Australia has today announced two key senior promotions, Philippa Moig has been appointed to head of NSW Government and Peita Pacey to head of behaviour change, NSW Government.
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Undoubtedly, the pandemic has severely affected many industries in Australia. Despite this, quick service restaurants (QSRs) have performed relatively well during this challenging period, with some reporting sales revenue growth over the last two years. bandt.com.au/feeding-austra…

Captify has recently bolstered its Australian operations by rapidly expanding the team with Chris Santoso joining as Partner Lead, Dan Kearney to kick start operations in Melbourne and Evan Taousanis to bolster Client Services.
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Reddit has its first four alpha partners for Reddit’s Ads API, VidMob, Sprinklr, adMixt, and PMG.
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Billy Loizou, Area Vice President, Amperity shares why messy data can stop brands from knowing their customers.
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Year13 and Digital Skills Organisation (DSO) have launched ‘Tech Expo’ – a new national initiative to inspire teenagers to join the technology sector and to equip Australia for an increasingly digitised workforce.
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Marketing genius Mark Ritson has spoken out in defence of Adidas on Linkedin, which has turned into an absolute blood bath in the comments section. bandt.com.au/ritson-ends-up…

Fiftyfive5 welcomes Dr Klara De Wit and Yianni Giovanoglou to enhance their capability to deliver growth opportunities through strategic foresight practices and bring new skills to trend forecasting.
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Dentsu Creative in Australia and New Zealand, has named Trent Hendrick as creative director, with Katie Britton, Monique Horsley, Kean Szczur, Mathew Hine, Tosh Greenslade, Lilly Woolmering and Leighton Howindt, also recently appointed.
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The 2022 Financial Review Young Rich List reveals the diverse ways the next generation of entrepreneurs are building their fortunes. bandt.com.au/canva-founders…