SCOOP: The fashion publisher Coveteur is shuttering and laid off its staff today. The decision comes just months after the title announced a brand refresh and hired Jenna Lyons as its EIC. For ADWEEK: adweek.com/media/coveteur…

Oracle is shutting down its ad business adweek.com/programmatic/o…

Scoop: The Trade Desk is threatening to demonetize Yahoo’s video inventory, accusing the publisher of misdeclaring its video as the more lucrative in-stream type. I promise it’s worth reading on a Friday afternoon ☕️☕️☕️ adweek.com/programmatic/t…

Scoop: Oracle told clients a more detailed plan of its exit from the ad industry today adweek.com/programmatic/e…

In case you missed it, 33 across is pursuing a sale adweek.com/programmatic/s…

SCOOP: 6 ad firms are limiting their exposure to Paramount-owned Pluto over concerns of bid duplication. It’s a controversial, but not illegal practice, that can lead to buyers thinking a streamer’s audience is bigger than it is, and pay more for it. adweek.com/programmatic/a…

scoop: @walmart connect is making in-store ad inventory available to brands that don't sell products on its shelves starting august 1. adweek.com/commerce/leake…

Everything is an ad network scoop: Southern department store Belk is launching an ad business adweek.com/commerce/south…

I got hold of how The Trade Desk is continuing to pitch buyers on the first programmatic Olympics a few days into the games: adweek.com/programmatic/l…

Scoop: Netflix is lowering ad prices again as the steaming landscape becomes more competitive. We also have details of the streamer’s upcoming launch with The Trade Desk. adweek.com/convergent-tv/…

NEW: X's lawsuit against advertising trade body GARM is making some current X advertisers rethink how they engage with the platform. How advertisers are processing the news 👇🏻 adweek.com/media/ad-buyer…

Scoop: Google has been encouraging buyers to target teens, in violation of its policy. FT reported earlier this month about Google working with Meta to target teens, but Google is working w/even more companies to target teens via a workaround. adweek.com/programmatic/e…

Google sales reps allegedly keep telling advertisers how to target teens trib.al/b1JztKo

NEW: Google challenged witness list for its upcoming ad tech trial, arguing adtech veteran such as Brian O’Kelley “lack of personal knowledge." YouTube boss Neal Mohan is also on the list of people Google identified as objections. adweek.it/4cI9yrM via ADWEEK

New documents unearthed in Google’s adtech trial reveal details about Google’s incentive programs with agencies, where the company planned to pay millions of dollars to push certain media. adweek.com/programmatic/g…

Exclusive: Fortune is generating $130 million in revenue and has been profitable for the last three years. But now it faces a new hurdle: Three executives, including its longtime CEO, have left, and its owner wants revenue doubled by 2027. For @ADWEEK: adweek.com/media/fortune-…

I will be in Virginia the week of 9/9 to cover the beginning of the Google adtech antitrust trial. If you’re going to be there, say hello and get in touch with anything I should be looking out for. ✈️⚖️

SCOOP: Agencies pocket client cash, without disclosure, from media giants like Google, while getting perks. One agency got $250K to promote Google’s cookieless tech and $150K to endorse YouTube’s brand safety, despite doubts. From Catherine Perloff and I adweek.it/47fO7xm