Dan Hockenmaier(@danhockenmaier) 's Twitter Profileg
Dan Hockenmaier

@danhockenmaier

Growth, marketplaces, trying to separate signal from noise. Chief Strategy Officer @faire_wholesale. Partner @reforge.

ID:2724423739

linkhttp://www.danhock.co calendar_today11-08-2014 17:55:34

1,1K Tweets

9,8K Followers

581 Following

Dan Hockenmaier(@danhockenmaier) 's Twitter Profile Photo

If you really want something - a job, a big customer, a candidate to join your team - write an email explaining why.

Don’t use AI. Spend an hour on it. Edit it and then edit it again. Make it absolutely clear that you've thought hard about it and that you mean it.

It is

account_circle
Dan Hockenmaier(@danhockenmaier) 's Twitter Profile Photo

The best early career networking in tech is just making friends with a bunch of people at the same career stage and then ten years later realizing that they are all doing incredible things

account_circle
Dan Hockenmaier(@danhockenmaier) 's Twitter Profile Photo

New contender for best definition of strategy:

β€œStrategy is accepting that you are doing something better than the other and the other is doing something better than you. You have to pick your fight.”

- Axel Dumas, CEO of Hermes

(via latest Acquired Podcast pod on Hermes)

account_circle
Dan Hockenmaier(@danhockenmaier) 's Twitter Profile Photo

Very much agree. The key way to mitigate the downsides of this approach is to have as many members of the team as you can deeply embedded into their partner teams so they can build context and relationships.

account_circle
Dan Hockenmaier(@danhockenmaier) 's Twitter Profile Photo

If you are a data-driven person, it is rarely a good idea to join a company that does not value data in decision making and try to convince them to value it.

account_circle
Dan Hockenmaier(@danhockenmaier) 's Twitter Profile Photo

Something that people joining from big companies sometimes fail to grok about startups.

If you find:
- A flow that is broken
- A highly unoptimized part of the product
- A place you're wasting money
- A missed opportunity

That is not bad news, it is great news. Startups are

account_circle
Dan Hockenmaier(@danhockenmaier) 's Twitter Profile Photo

In virtually every growth model I've ever seen, customer retention is the single most important input into improving both top and bottom line performance. But there is a major catch:

In almost as many cases, it is also the single hardest metric to move. If you think about a

account_circle
Dan Hockenmaier(@danhockenmaier) 's Twitter Profile Photo

What can we learn from Stanley growing 10x from $75M in 2019 to $750M in 2023 from the explosion in popularity of its Quencher mugs?

𝐀π₯𝐦𝐨𝐬𝐭 𝐧𝐨𝐭𝐑𝐒𝐧𝐠. They caught lightning in a bottle when influencers picked up on their mugs and kicked off a massive cycle of mimetic

What can we learn from Stanley growing 10x from $75M in 2019 to $750M in 2023 from the explosion in popularity of its Quencher mugs? 𝐀π₯𝐦𝐨𝐬𝐭 𝐧𝐨𝐭𝐑𝐒𝐧𝐠. They caught lightning in a bottle when influencers picked up on their mugs and kicked off a massive cycle of mimetic
account_circle