This week with Exit Five:

• NEW BRAND: Finalized new designs for the Exit Five website, rolled out our rebrand inside of the community, and prepared to hit publish on the public rebrand this week - you'll see a new logo, colors, and overall branding from Exit Five. Eli and his…

Inside Exit Five: Goldenhour Event Recap, Listeners Questions, and Discussing The Future of Exit Five

open.spotify.com/episode/55EsaY…

Exit Five

Feedback from your ideal customers >>> Feedback

Podcasting and AI: Here's how I use AI to get more out of every podcast episode.

I've been hosting the Exit Five podcast for 2+ years now.

We're coming up on 150 episodes.

One of the reasons I love having a podcast is because I get to sit down with an expert in B2B marketing…

How to write better copy for your business:

1. Study how people make decisions
2. Zero in on the selfish benefit for your reader (not your company)
3. Learn to tell a great story (simple format: setup -> conflict -> resolution)
4. Write like you talk (it's much easier)
5. Use…

We're building a B2B media company with Exit Five.

What does that mean a 'media company' ?

Well instead of software, services, or a physical product, it means our product is content. And that content comes in a variety of formats, just like the media companies you're…

It's tough to be creative on-demand.

Creativity needs times, space, and spontaneity.

The worst place for creativity is being trapped on a Google Meet trying to 'come up with ideas.'

Ideas happen in the shower, on a run, outside, when you're not thinking about them.

Here's how I use AI to help me write:

I've been using AI (mainly ChatGPT) to help me write over the last year. I rarely even use what I get back from ChatGPT, but still find it incredibly helpful for writing.

Here's an example:

A couple of weeks ago I wanted to write a script…

My wife put me on a skincare routine after seeing me on video.

That's the type of partner you need.

We have bootstrapped Exit Five to $1M revenue.

V1 of Exit Five: Paid Community

V2 of Exit Five (now in progress): Community, Content, Events.

We're evolving from a community to media company.

Instead of one product line, we'll have three.

Starting with our first event in…

As the world gets more buried in our phones and AI, we're betting on in-person events and connection for Exit Five.

Nothing kills great website copy faster than the opinions of the 5 cross functional VPs.

You must be able to ship without consensus and committees.

Otherwise you’ll never get anything done.

6 months ago I decided to stop working by myself.

The first hire was a COO.

He helped take what’s been in my head and in my inbox and build the systems for a repeatable, scalable business.

He took over tools, software, subscriptions, planning, sponsors, content.

Then he hired…

There's nothing better at work than seeing a teammate grow and continue to get better, and better, and better.