Fiona Blades (@fionamesh) 's Twitter Profile
Fiona Blades

@fionamesh

Founder & Chief Experience Officer of MESH - The Experience Agency.

ID: 14509570

linkhttp://www.meshexperience.com calendar_today24-04-2008 09:55:07

3,3K Tweet

1,1K Followers

1,1K Following

Fiona Blades (@fionamesh) 's Twitter Profile Photo

Here’s how to make #OwnedMedia work as hard as #PaidMedia – Download Institute of Practitioners in Advertising (IPA) exec summary on Owned Channels – #MediaMix #PaidOwnedEarned #OwnedChannels hubs.la/Q01wrJph0

Fiona Blades (@fionamesh) 's Twitter Profile Photo

Every experience had by someone with your brand creates a perception in their mind. Look through the customer’s eyes and experience your brand as they do. #MESHexperience #mrx #experiencedrivenmarketing hubs.la/Q01wrFRB0

Fiona Blades (@fionamesh) 's Twitter Profile Photo

Understanding experiences helped lift marketing spend for a financial services player - Here's the case study #mrx #advertising #marketing hubs.la/Q01wrJ1T0

Fiona Blades (@fionamesh) 's Twitter Profile Photo

Does SOE really matter? We explain why the answer is yes. Download the full report for FREE #MESHexperience #shareofexperience hubs.la/Q01wrHdk0

Fiona Blades (@fionamesh) 's Twitter Profile Photo

Integrate #OwnedChannels into your planning process for success – Download Institute of Practitioners in Advertising (IPA) exec summary on Owned Channels – #MediaMix #PaidOwnedEarned #OwnedMedia hubs.la/Q01wrxR00

Fiona Blades (@fionamesh) 's Twitter Profile Photo

With Experience Driven Marketing you will uncover new, unexploited touchpoints to activate - Find out in this blog. #MESHexperience #mrx #experiencedrivenmarketing hubs.la/Q01wrCTc0

Fiona Blades (@fionamesh) 's Twitter Profile Photo

Understanding experiences fueled 136% uplift in new customersfor a financial services player - Read more #mrx #advertising #marketing hubs.la/Q01wrCTh0

Fiona Blades (@fionamesh) 's Twitter Profile Photo

The numbers don’t lie. Understanding how customers experience your brand is the key to gaining market share. #MESHexperience #shareofexperience #shareofvoice #brandexperience hubs.la/Q01wrJWZ0

Fiona Blades (@fionamesh) 's Twitter Profile Photo

Build a measurement system with #OwnedChannels in mind – Read this blog on the IPA Owned Channels report – #MediaMix #PaidOwnedEarned #OwnedMedia hubs.la/Q01wrJzp0

Fiona Blades (@fionamesh) 's Twitter Profile Photo

Get double-digit growth in NPS – We can tell you how to get your customers at the heart of the business #CX #customerexperience hubs.la/Q01wrJzt0

Fiona Blades (@fionamesh) 's Twitter Profile Photo

The future of marketing is Experience Driven Marketing - read more here. #MESHexperience #mrx #experiencedrivenmarketing hubs.la/Q01wrCTb0

Fiona Blades (@fionamesh) 's Twitter Profile Photo

Positive brand experiences have triple the impact of even neutral ones. They can get triple the impact with the same marketing dollars you might spend otherwise. Find out how here. #MESHexperience #bigdata #mrx hubs.la/Q01wrJX00

Fiona Blades (@fionamesh) 's Twitter Profile Photo

How does SOE help your brand grow? It allows us to identify how to drive positive brand experiences. Download the full report for FREE and learn how to unlock growth for your brand. #MESHexperience #shareofexperience #shareofvoice #brandexperience hubs.la/Q01wrDKp0

Fiona Blades (@fionamesh) 's Twitter Profile Photo

#OwnedChannels – think outcomes first to achieve business goals – Read this blog on the IPA Owned Channels report – #MediaMix #PaidOwnedEarned #OwnedMedia hubs.la/Q01wrCnr0

Fiona Blades (@fionamesh) 's Twitter Profile Photo

Completely agree Brian Jacobs ! In retail banking in the U.K. the correlation is 0.96. And where people are experiencing banks has changed massively with banking apps (40% Owned in 2018/19 to 60% today). SOE is the new SOV.

Fiona Blades (@fionamesh) 's Twitter Profile Photo

#weconnect Great to hear that Craig Tracey, MP, has real inside knowledge of women-owned businesses through his wife being a WEConnect International member. #womenowned #womenentrepreneurs

#weconnect Great to hear that Craig Tracey, MP, has real inside knowledge of women-owned businesses through his wife being a <a href="/WEConnection/">WEConnect International</a> member. #womenowned #womenentrepreneurs
Fiona Blades (@fionamesh) 's Twitter Profile Photo

Thank you Institute of Practitioners in Advertising (IPA) for involving us in the Owned Channel initiative- it was wonderful to see all seats filled and people standing at the back, as well as lots of photo-taking!