Fiona Blades
@fionamesh
Founder & Chief Experience Officer of MESH - The Experience Agency.
ID: 14509570
http://www.meshexperience.com 24-04-2008 09:55:07
3,3K Tweet
1,1K Followers
1,1K Following
Here’s how to make #OwnedMedia work as hard as #PaidMedia – Download Institute of Practitioners in Advertising (IPA) exec summary on Owned Channels – #MediaMix #PaidOwnedEarned #OwnedChannels hubs.la/Q01wrJph0
Integrate #OwnedChannels into your planning process for success – Download Institute of Practitioners in Advertising (IPA) exec summary on Owned Channels – #MediaMix #PaidOwnedEarned #OwnedMedia hubs.la/Q01wrxR00
Completely agree Brian Jacobs ! In retail banking in the U.K. the correlation is 0.96. And where people are experiencing banks has changed massively with banking apps (40% Owned in 2018/19 to 60% today). SOE is the new SOV.
#weconnect Great to hear that Craig Tracey, MP, has real inside knowledge of women-owned businesses through his wife being a WEConnect International member. #womenowned #womenentrepreneurs
Thank you Institute of Practitioners in Advertising (IPA) for involving us in the Owned Channel initiative- it was wonderful to see all seats filled and people standing at the back, as well as lots of photo-taking!