Apple to developers: Heads I win, tails you lose (part 4) In pursuing DMA compliance, Apple’s changes to link-out, in aggregate, don’t make its more use feasible: it’s another example of a “Heads I win, Tails you lose” proposition from the company. The new fee structure, to my

Google’s antitrust judgment: what’s at stake for Apple By Eric Benjamin Seufert Eric Seufert / Mobile Dev Memo mobiledevmemo.com/googles-antitr…

Is online dating in the grips of secular decline as generational preference change? Or do dating apps face a natural ceiling on scale given that, for many users, successful product outcomes render the apps obsolete?

In pursuing DMA compliance, Apple’s changes to link-out, in aggregate, don’t make its more use feasible: it’s another example of a “Heads I win, Tails you lose” proposition from the company. mobiledevmemo.com/apple-to-devel…

When user acquisition teams optimize for average acquisition costs, they often engage in volatility washing—smoothing out high-variance acquisition metrics to achieve a static target without accounting for the fact that some proportion of their spend has been wasted. While this

X’s broken strategy with brand advertising Elon Musk has owned Twitter / X for nearly two years, since October 2022. From my perspective, X has made very few improvements to its direct response advertising tools in that time. That X is still locking horns with brand

Mobile Dev Memo runs one of the largest and most active communities related to performance marketing, the Mobile Dev Memo Slack. The community is free to join. mobiledevmemo.com/mobile-dev-mem…

Meta's introduction of incrementality-based optimization, revealed at Performance Marketing Week in June and officially introduced last week, is strategically shrewd: - Meta has natively facilitated lift studies for years, so it knows that its platform is incrementally

Meta’s shift to incrementality optimization But the reality is that Meta’s recently-announced platform changes — especially its shift to incremental conversion optimization — support the company’s broader strategy of serving as the arbiter of overall advertising performance for

In this week's episode of the Mobile Dev Memo podcast, I speak with Barak Witkowski, AppsFlyer's Chief Product Officer, about the future of mobile advertising measurement. Search for "Mobile Dev Memo" wherever you consume podcasts to listen.

Perplexity’s ad product — which will reportedly launch as early as Q4 — strikes me as a hasty cash grab that may do more harm than good. Charging CPM for keyword-based search ads leads me to believe that very little optimization infrastructure has been built. Search advertisers

Perplexity introduces advertising; exploring the AI-search incentive problem Perplexity doesn't experience the same tension between monetization and engagement as does a traditional search engine: a user could simply ignore ads and focus on the context and insight that they are

Amazon $AMZN has truly created an advertising behemoth. $12.8BN in advertising revenue in Q2 2024 at 20% y/y growth.

Full article detailing the various tailwinds of Amazon's 11-digits quarterly advertising business: mobiledevmemo.com/amazon-the-adv… on Mobile Dev Memo

Amazon, the advertising behemoth But what’s notable about the development of Amazon’s advertising business is the magnitude to which the evolving privacy environment has benefited it: Amazon can anchor its first-party transaction data to owned-an-operated inventory without

Interesting case from a marketing agency that highlights two fundamental ways in which Meta’s ad platform has evolved: - Advantage+ (ASC) campaigns require rigorous auditing for audience selection. In this case, ASC was skewing traffic to older audiences in a way that broke unit

In this week's episode of the Mobile Dev Memo podcast, I speak with Rob Leathern about AI's impact on social media abuse. Search for "Mobile Dev Memo" wherever you consume podcast content.

The Harris campaign will unleash a $370MM advertising blitz from now until the election, with $200MM of that allocated to digital channels.

This is such an absurd recurring delusion: - the “Facebook partner” cited here is a small marketing subsidiary of Cox Media Group. It claims to have built a product — “Active Listening” — that can be used to target ads on various channels to specific people based on keywords

Kamala Harris’ digital advertising blitz The Harris campaign’s $200MM digital advertising budget over the nine weeks leading up to the election is considerable. But to contextualize it: Temu is estimated to have spent $1.2BN on Meta alone in 2023, which is roughly equivalent to