Eric Seufert (@eric_seufert) 's Twitter Profile
Eric Seufert

@eric_seufert

Investor, Heracles Capital: hrcls.vc | Analyst, Mobile Dev Memo: mobiledevmemo.com/newsletter/ | Developer, Theseus: theseus-growth.com.

ID: 167771431

linkhttp://mobiledevmemo.com calendar_today17-07-2010 13:22:25

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Eric Seufert (@eric_seufert) 's Twitter Profile Photo
Eric Seufert
@eric_seufert

25 days ago

Interesting case from a marketing agency that highlights two fundamental ways in which Meta’s ad platform has evolved: - Advantage+ (ASC) campaigns require rigorous auditing for audience selection. In this case, ASC was skewing traffic to older audiences in a way that broke unit

Interesting case from a marketing agency that highlights two fundamental ways in which Meta’s ad platform has evolved: - Advantage+ (ASC) campaigns require rigorous auditing for audience selection. In this case, ASC was skewing traffic to older audiences in a way that broke unit