Is your instance of HubSpot/Marketo/Pardot cluttered with broken forms, old campaigns, and invalid contacts?  Learn how a proactive maintenance policy can help keep your MAP running at its best.   okt.to/zLNko8 #MOPs #marketingautomation #datahygiene

Leverage AI for initial drafts and human creativity for refinement. When using AI for copywriting, do everyone a favor and eliminate words and phrases that real humans never really say.  okt.to/FZexNz #AI #copywriting #b2bmarketing

Is poor copy or design sinking your email campaigns?  Learn how to maximize opens, clicks, and conversions by taking your email creative to the next level.      okt.to/5vbwZo #emailmarketing #Copywriting #design

Positioning is key to effective marketing and messaging, but it’s easy to get lost in the exercise itself instead of getting to the right answer.  okt.to/s2AxvW #Messaging #B2BMarketing

An old and cluttered MAP instance can cost you more than wasted license fees.  Learn the basic steps to keeping your instance of HubSpot/Marketo/Pardot running efficiently.   okt.to/ZD6kGB #MOPs #marketingautomation #datahygiene

Attempting to target only those prospects who are ready to engage with sales is expensive and inefficient. Why it’s important for marketers to “respect the funnel.”  okt.to/q058pf #BuyerJourney #B2Bmarketing

Amid all the latest tech and trends in marketing, sometimes we need to be reminded of the basics. Enjoy this refresher on the 5 P’s, a concept that is over 70 years old and still relevant. #backtobasics #marketing  okt.to/4I1QDC

Whether or not to feature a “plans and pricing” page on your Website is often a fierce internal debate (with the loudest objections coming from sales.)  Here’s why P&P pages work and why every start-up needs one. okt.to/6V2eAB

It’s almost Q4 and, therefore, budget season for a lot of organizations. Check out our simple, funnel-based approach to determining a realistic demand gen budget based on specific revenue targets.  okt.to/Eq2895 #MarketingBudgets

“Personalization only works for B2C” and other common myths about email personalization.  okt.to/d0MO13 #emailmarketing

Studies consistently show that B2B buyers rely on the advice of experts, peers, colleagues, and online reviewers.  Social proof is the key.   okt.to/pYid2M #B2Bmarketing

Over 20 speakers at the recent Content Marketing World 2024 shared the bad and the good about Generative AI — and not all of them agree on which is which. Read their takes on the worst generative AI advice.  okt.to/CZgJhf #AI

How to get more from the content you’ve already invested in, and how ChatGPT can help …  okt.to/dSsNo6

Spear’s Howard Sewell says “a survey report is one of the best content investments a B2B marketer can make.” Find out more in our blog post.  okt.to/m4Wbhn #B2Bmarketing

Not all CPL programs are created equal.  Check out our newly updated ebook: “8 Tips for Content Syndication Success” for tips on lead filters, vendor negotiation, sales follow-up and more.   okt.to/M2aITC #CPL #contentsyndication #contentmarketing

Generative AI tools represent only a fraction of AI’s potential for businesses.  One promising development in AI is the ability for companies to deploy agents on their proprietary data and content, benefitting from AI-driven insights and automation. okt.to/GZtkez

The true value of email marketing may be beyond just clicks and leads and measurable #ROI.  Why is that?  #Email #marketing is more than a channel. It’s a relationship builder.  okt.to/fPHQjo

It’s almost Q4 and, therefore, #budget season for a lot of organizations.  Check out our simple, funnel-based approach to determining a realistic #demandgengen budget based on specific revenue targets.  okt.to/gbQ1pe

#B2B audiences know when #brand experiences reflect the marketer’s goals rather than address the recipient’s own challenges.  Every good communication starts with a deep-rooted understanding of what your audience thinks, feels, needs and wants. okt.to/Q6qKvU

Forrester reports that 75% of marketers will be using #AI by the end of 2024.  One reason: the increasing availability of data, which AI can process and analyze to provide precise segmentation and targeting, making #marketing more effective.  okt.to/STmG2P