Wrapping up the brand new website for Shoelace and would love some feedback if anyone is open to it! Lmk and I'll DM you the info!

Getting ads for toilet paper in the classic DR testimonial style is not what I was expecting haha

Thumbstops are overrated. Well, sort of. Stopping a scroll needs to be in a way that is authentic to the information that follows. If it's not, viewers drop off at a higher-than-normal rate. Clickbait thumbstops aren't the secret sauce - Relevant thumbstops are.

Happy long weekend to all my fellow Canadians!

One of the most profound thoughts related to the state of social media usage I've found: Preface: Personal style is trapped in the algorithm's echo chamber (Vogue) "You can tell someone's screentime by their outfit" - Alexandra Hildreth Social media usage is changing. Are you?

Sure, we all know what E-Commerce is, but have you ever heard of T-Commerce? It's just commerce conducted through digital smart TV networks, which act as their own marketing channels. T-Commerce has also proven to be a successful channel for many retail brands.

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I gave up my YouTube Premium subscription a few months back, convincing myself that it would be good to see commercials and ads in the wild. The worst part is that I don't remember a single good ad I've seen on YouTube in months. The state of commercials on YouTube is scary.

Randomly came across this great advice today and wanted to share it: "Do all the requirements, but deliver it in an unforgettable way" youtube.com/shorts/yUD5SsN…

If you're a struggling DTC brand, here's a secret: most aren't winning. Only 25% of businesses succeed long-term, and I'd bet that's even less for eComm. Keep going. You're not alone. Ignore the online noise that's discouraging you.

3 open source MMMs for $50/month? Yes you read that right. With Daypart.AI the AI media buying co-pilot we're making it easy to get started with advanced measurement for everyone. First month free if you join the prelaunch waitlist. 26w6ybeiitp.typeform.com/to/H8wZUmml

Just a heads up everyone, looks like Meta is making some changes that will affect your audiences. Additionally, we're seeing performance on Lookalikes drop off this past week, so looks like this change might be rolling out already.

New website! Super excited to get this launched. Would love feedback if anyone has any! shoelace.com

🚨 We're giving our clients $4,500 in free creative services to help them win this Q4🚨 We're currently onboarding new clients to help them prepare for a huge Q4, and to that end, we are giving them our $1,500/m creative package free for their first three months. Let's talk 🚀