IAB Europe (@iabeurope) 's Twitter Profile
IAB Europe

@iabeurope

IAB Europe is the European-level association for the digital marketing and advertising ecosystem.

ID: 24153492

linkhttp://www.iabeurope.eu calendar_today13-03-2009 10:28:54

14,14K Tweet

8,8K Followers

2,2K Following

Integral Ad Science (@integralads) 's Twitter Profile Photo

Joined by more than 60 customers on Madrid’s Golden Mile, our annual IAS Spain Summit explored exciting industry developments including AI, attention metrics, MFA detection, and more. Congratulations to the team for bringing this to life!

Joined by more than 60 customers on Madrid’s Golden Mile, our annual IAS Spain Summit explored exciting industry developments including AI, attention metrics, MFA detection, and more. Congratulations to the team for bringing this to life!
IAB Europe (@iabeurope) 's Twitter Profile Photo

Your ads are only as good as the data behind them. IAS teamed up with Fiddler AI to ensure their machine learning models are efficient, transparent, and compliant. bit.ly/4eup0t3

IAB Europe (@iabeurope) 's Twitter Profile Photo

🔍 What’s the secret to a smarter CTV/OTT strategy? In this Magnite blog Q&A, they explain how content object signals are helping brands connect more meaningfully with their audiences. Contextual data is key, and it’s changing the game for how ads are delivered and received:

IAB Europe (@iabeurope) 's Twitter Profile Photo

How is sustainability playing a bigger role in ad tech? In this episode of Programmatic Perspectives, Wayne Tassie and Andrew Furst of Digiseg reflect on H1 2024, breaking down how sustainability is evolving in the programmatic space and discussing the latest trends in CTV and

How is sustainability playing a bigger role in ad tech? 

In this episode of Programmatic Perspectives, Wayne Tassie and Andrew Furst of Digiseg reflect on H1 2024, breaking down how sustainability is evolving in the programmatic space and discussing the latest trends in CTV and
IAB Europe (@iabeurope) 's Twitter Profile Photo

We're live at #DMEXCO. On stage for Scala's Masterclass: From Traditional to Targeted: The Evolution of Agency and Brand Spending The in-store retail media landscape is evolving fast! 🛍️ Brands and agencies are moving from broad-reach ads to data-driven, targeted strategies.

We're live at #DMEXCO.

On stage for Scala's Masterclass: From Traditional to Targeted: The Evolution of Agency and Brand Spending

The in-store retail media landscape is evolving fast! 🛍️ Brands and agencies are moving from broad-reach ads to data-driven, targeted strategies.
Criteo (@criteo) 's Twitter Profile Photo

We are LIVE at #DMEXCO24! 💥 Our team of experts is ready to chat all things #commerce with you at our booth # C-013 in Hall 6. Stop by for a coffee and a chat! ☕ Want to book a meeting with us? Click here ➝ bit.ly/3B9ufzN See you soon! DMEXCO

We are LIVE at #DMEXCO24! 💥

Our team of experts is ready to chat all things #commerce with you at our booth # C-013 in Hall 6.

Stop by for a coffee and a chat! ☕

Want to book a meeting with us? Click here ➝  bit.ly/3B9ufzN

See you soon! <a href="/dmexco/">DMEXCO</a>
Alliance Digitale (@alliance_dgtle) 's Twitter Profile Photo

Rejoignez notre table ronde "The challenges of privacy for marketers in the age of AI", c’est maintenant ! Avec nos experts de Sonaide, Cdiscount, Criteo, BNP Paribas et modérée par millefeuille.ai !🔥 📍Musée des Arts Forains, Paris 12e #Privacy #AI #Marketing France Digitale

Rejoignez notre table ronde "The challenges of privacy for marketers in the age of AI", c’est maintenant !

Avec nos experts de Sonaide, Cdiscount, Criteo, BNP Paribas et modérée par <a href="/millefeuille_ai/">millefeuille.ai</a> !🔥
📍Musée des Arts Forains, Paris 12e
#Privacy #AI #Marketing <a href="/FRdigitale/">France Digitale</a>
IAB Europe (@iabeurope) 's Twitter Profile Photo

🚀 Big news from IAB Europe and IAB! Today, we’re thrilled to release the first-ever in-store Retail Media standards. As the shopping experience continues to merge physical and digital, these standards give brands a clear path to integrate in-store media with their broader

🚀 Big news from IAB Europe and IAB!

Today, we’re thrilled to release the first-ever in-store Retail Media standards. As the shopping experience continues to merge physical and digital, these standards give brands a clear path to integrate in-store media with their broader
DoubleVerify (@doubleverify) 's Twitter Profile Photo

Congrats to DV’s Anya Libova for her nomination for ExchangeWire’s Ad Tech Rising Star award! 🙌 This award recognizes industry up-and-comers who have made a notable impact, which Anya certainly has. Vote for Anya here: buff.ly/4eiJJQ9

Congrats to DV’s Anya Libova for her nomination for <a href="/exchangewire/">ExchangeWire</a>’s Ad Tech Rising Star award! 🙌 This award recognizes industry up-and-comers who have made a notable impact, which Anya certainly has. 

Vote for Anya here: buff.ly/4eiJJQ9
IAB Europe (@iabeurope) 's Twitter Profile Photo

Our Chief Economist, Dr Daniel Knapp, reveals the top-level results from IAB Europe’s 2023 AdEx Benchmark Report to show where future advertising growth will come from and the emerging trends at #DMEXCO24 Covering 29 markets, the AdEx Benchmark is the definitive guide to

Our Chief Economist, Dr Daniel Knapp, reveals the top-level results from IAB Europe’s 2023 AdEx Benchmark Report to show where future advertising growth will come from and the emerging trends at #DMEXCO24 

Covering 29 markets, the AdEx Benchmark is the definitive guide to
Integral Ad Science (@integralads) 's Twitter Profile Photo

Today at #DMEXCO2024, IAS CMO Khurrum Malik led a session on the rise of Misinformation and shared critical insights to help marketers safeguard and scale their brands during a super election year. Learn more about our Misinformation detection here: integralads.com/misinformation…

Today at #DMEXCO2024, IAS CMO Khurrum Malik led a session on the rise of Misinformation and shared critical insights to help marketers safeguard and scale their brands during a super election year.

Learn more about our Misinformation detection here: integralads.com/misinformation…
IAB Europe (@iabeurope) 's Twitter Profile Photo

This autumn, Vienna will be buzzing with SEO, AI, and e-commerce knowledge - SERP Conf. is coming to the Austrian capital on October 30! What to expect? 🌟 Top speakers such as Aleyda Solis, Bastian Grimm, and Michael King, among others! 🔗Networking with industry leaders from

This autumn, Vienna will be buzzing with SEO, AI, and e-commerce knowledge - SERP Conf. is coming to the Austrian capital on October 30! What to expect?

🌟 Top speakers such as Aleyda Solis, Bastian Grimm, and Michael King, among others!

🔗Networking with industry leaders from
IAB Europe (@iabeurope) 's Twitter Profile Photo

#DMEXCO Day 2 is a go! Our chief economist, Daniel Knapp, unveiled the Future of Digital Advertising and shared key insights from IAB Europe’s 2023 AdEx Benchmark Report.

#DMEXCO Day 2 is a go!

Our chief economist, Daniel Knapp, unveiled the Future of Digital Advertising and shared key insights from IAB Europe’s 2023 AdEx Benchmark Report.
IAB Europe (@iabeurope) 's Twitter Profile Photo

A few moments from today’s session at #DMEXCO2024: IAB Europe presented Programmatic Advertising in Europe: 10 Years of Trends, Attitudes, and Growth Drivers. The session, revealed exclusively at DMEXCO, showcased key insights from the 2024 Attitudes to Programmatic survey,

A few moments from today’s session at #DMEXCO2024: IAB Europe presented Programmatic Advertising in Europe: 10 Years of Trends, Attitudes, and Growth Drivers. 

The session, revealed exclusively at DMEXCO, showcased key insights from the 2024 Attitudes to Programmatic survey,
IAB Europe (@iabeurope) 's Twitter Profile Photo

🎯 Where is programmatic trading headed? Find out at our Virtual Programmatic Day H2 2024 on November 6th. With top industry leaders sharing insights on the market's trends, this hybrid event is a must-attend for anyone in digital advertising. Whether in person in Berlin or

🎯 Where is programmatic trading headed?

Find out at our Virtual Programmatic Day H2 2024 on November 6th. With top industry leaders sharing insights on the market's trends, this hybrid event is a must-attend for anyone in digital advertising. 

Whether in person in Berlin or
Integral Ad Science (@integralads) 's Twitter Profile Photo

IAS Country Manager [CEE] Patrick Stoltze joined fellow thought experts at #DMEXCO2024 for a panel on the rise and fall of cookie deprecation. Thank you to our fellow panelists from absatzwirtschaft, Index Exchange, GroupM, and Outbrain for joining us on stage!

IAS Country Manager [CEE] Patrick Stoltze joined fellow thought experts at #DMEXCO2024 for a panel on the rise and fall of cookie deprecation. Thank you to our fellow panelists from <a href="/aswonline/">absatzwirtschaft</a>, <a href="/IndexExchange/">Index Exchange</a>, <a href="/GroupMWorldwide/">GroupM</a>, and <a href="/Outbrain/">Outbrain</a> for joining us on stage!
IAB Europe (@iabeurope) 's Twitter Profile Photo

Instagram introduced Teen Accounts to reassure parents that teens are having safe experiences with built-in protections on automatically. Teen Accounts will limit who can contact teens and the content they see, and help ensure teens’ time online is safely spent:

IAB Europe (@iabeurope) 's Twitter Profile Photo

🎁 What’s driving holiday spending in 2024? Teads’ new Festive Insights report reveals optimism in the UK, with over 4 in 10 people expecting a better Christmas this year. Younger consumers are especially excited—65% of 18-34-year-olds are gearing up for a brighter festive

🎁 What’s driving holiday spending in 2024? 

Teads’ new Festive Insights report reveals optimism in the UK, with over 4 in 10 people expecting a better Christmas this year. 

Younger consumers are especially excited—65% of 18-34-year-olds are gearing up for a brighter festive
IAB Europe (@iabeurope) 's Twitter Profile Photo

🔍 How can advertising make a real impact on sustainability? On 2nd October, join our Industry Insider with Index Exchange to dive into actionable strategies that are reshaping the future of the industry. From transparent business practices to advanced tech, this Industry

🔍 How can advertising make a real impact on sustainability?

On 2nd October, join our Industry Insider with Index Exchange to dive into actionable strategies that are reshaping the future of the industry. From transparent business practices to advanced tech, this Industry