“There seems to be an innate trust in AI’s writing ability that is belied by the work product on evidence.” Read more on the Spear blog.  okt.to/8dmNRU #ai #aiformarketing #copywriting

AI & the Devaluation of Marketing Copy customerthink.com/ai-the-devalua… via @CustomerThink #copywriting #ai #marketing

Not all CPL programs are created equal.  Download our newly updated ebook: “8 Tips for Content Syndication Success” for tips on lead filters, vendor negotiation, sales follow-up, and more.   okt.to/D1gHvB #CPL #contentsyndication #contentmarketing

WE ARE GIVING AWAY A CYBERTRUCK ACTUALLY A CYBERBEAST REPOST TO ENTER FOLLOW SO WE CAN DM YOU NO PURCHASE NECESSARY. TERMS: stickermule.com/rules/cybertru…

12 Tips for Keeping Your Marketing Automation System Clean (New Blog Post) #MOPs spearmarketing.com/blog/marketing…

Has AI led to a devaluing of marketing copy, and marketing creative in general? “There seems to be an innate trust in AI’s writing ability that is belied by the work product on evidence.” okt.to/G3y1jb #AI #Copywriting

12 Tips for Keeping Your Marketing Automation System Clean customerthink.com/12-tips-for-ke… via @CustomerThink #MOPs

In our latest blog post, discover tips, policies, and best practices for keeping your marketing automation system clean and uncluttered.   okt.to/1pCN3a #MOPs #marketingautomation #datahygiene

Industry studies estimate that as much as 60% of MDF funds go unused.  Check out the Spear Website for tips on how to get the most from MDF funds, including sample MDF programs and pricing.  okt.to/pAMK97  #mdffunds #partnermarketing #channelmarketing

Q: any stickermule competitors who also print coasters?

An old and cluttered MAP instance can cost you more than wasted license fees.  Learn the basic steps to keeping your instance of HubSpot/Marketo/Pardot running efficiently.   okt.to/ZD6kGB #MOPs #marketingautomation #datahygiene

Attempting to target only those prospects who are ready to engage with sales is expensive and inefficient. Why it’s important for marketers to “respect the funnel.”  okt.to/q058pf #BuyerJourney #B2Bmarketing

Not all CPL programs are created equal.  Check out our newly updated ebook: “8 Tips for Content Syndication Success” for tips on lead filters, vendor negotiation, sales follow-up and more.   okt.to/M2aITC #CPL #contentsyndication #contentmarketing

Always up-to-date guide to social media image sizes dlvr.it/TCSGtw via Sprout Social

It’s almost Q4 and, therefore, #budget season for a lot of organizations.  Check out our simple, funnel-based approach to determining a realistic #demandgengen budget based on specific revenue targets.  okt.to/gbQ1pe

When nurture programs focus exclusively on short-term conversions, they ignore a whole subset of potential customers.  Read more in our new blog post. bit.ly/3TNqzdJ #leadnurturing #emailmarketing #mops

This is such a wonderful, heartfelt moment. God Save The King.

When nurture programs focus exclusively on short-term conversions, they ignore a whole subset of potential customers. Read more in our new blog post. okt.to/Ni6GHr #leadnurturing #emailmarketing #mops

Why Nurture Programs Aren’t Just About Converting Leads customerthink.com/why-nurture-pr… via @CustomerThink #leadnurturing #MOPs

My experience tells me that any pundit or thought leader who claims that things are "broken" or "dead" in #B2B marketing is by default trying to sell you something.